https://www.insidethatad.com/tags/wpp/Recent content in WPP on Inside That AdHugoen-USWed, 08 Jul 2026 09:00:00 +0000https://www.insidethatad.com/posts/coca-cola-drink-in-america-2026/Wed, 08 Jul 2026 09:00:00 +0000https://www.insidethatad.com/posts/coca-cola-drink-in-america-2026/<p>America&rsquo;s 250th birthday arrives in 2026 in a cultural moment defined less by consensus celebration than by argument about what America is and who gets to claim it. Coca-Cola, which has spent decades being one of the most explicit carriers of American soft-power symbolism, chose to enter that moment with a campaign called &ldquo;Drink in America&rdquo; — a phrase operating simultaneously as product imperative and cultural instruction.</p> <div class="video-container"> <iframe src="https://www.youtube-nocookie.com/embed/l2mDYCmXZVk" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe> </div> <h2 id="the-double-meaning">The Double Meaning</h2> <p>&ldquo;Drink in America&rdquo; is doing two things with the word &ldquo;drink.&rdquo; The first is the obvious one — Coca-Cola is a drink, and the campaign is about drinking Coca-Cola. The second is the invitation to drink in America as a scene, an experience, a thing to absorb rather than observe from a distance: &ldquo;drink it in,&rdquo; the way you drink in a view or a moment.</p>