<?xml version="1.0" encoding="utf-8" standalone="yes"?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title>Viral on Inside That Ad</title><link>https://www.insidethatad.com/tags/viral/</link><description>Recent content in Viral on Inside That Ad</description><generator>Hugo</generator><language>en-US</language><lastBuildDate>Fri, 19 Jun 2026 10:15:00 +0000</lastBuildDate><atom:link href="https://www.insidethatad.com/tags/viral/index.xml" rel="self" type="application/rss+xml"/><item><title>Dove Real Beauty Sketches: You Are More Beautiful Than You Think</title><link>https://www.insidethatad.com/posts/dove-real-beauty-sketches/</link><pubDate>Fri, 19 Jun 2026 10:15:00 +0000</pubDate><guid>https://www.insidethatad.com/posts/dove-real-beauty-sketches/</guid><description>&lt;p&gt;In April 2013, Dove released a short film that would become one of the most watched advertisements in internet history. &amp;ldquo;Real Beauty Sketches&amp;rdquo; reached 163 million views in its first month online, was shared in 25 languages across 110 countries, and sparked a global conversation about self-perception, beauty standards, and the gap between how women see themselves and how others see them.&lt;/p&gt;
&lt;p&gt;It was, in almost every measurable way, the most successful viral video in advertising history at the time of its release. And it came from a deodorant and soap brand.&lt;/p&gt;</description></item><item><title>Volvo Trucks: The Epic Split Feat. Jean-Claude Van Damme</title><link>https://www.insidethatad.com/posts/volvo-epic-split-van-damme/</link><pubDate>Fri, 19 Jun 2026 10:00:00 +0000</pubDate><guid>https://www.insidethatad.com/posts/volvo-epic-split-van-damme/</guid><description>&lt;p&gt;There are commercials, and then there are moments that transcend advertising entirely and become part of the cultural conversation. Volvo Trucks&amp;rsquo; &amp;ldquo;The Epic Split&amp;rdquo; is firmly in the latter category. Released in November 2013, this 75-second film did something almost no B2B advertisement had ever done before — it went genuinely, globally viral, racking up over 100 million views and earning the kind of earned media that no budget could buy outright.&lt;/p&gt;</description></item></channel></rss>