<?xml version="1.0" encoding="utf-8" standalone="yes"?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title>VaynerMedia on Inside That Ad</title><link>https://www.insidethatad.com/tags/vaynermedia/</link><description>Recent content in VaynerMedia on Inside That Ad</description><generator>Hugo</generator><language>en-US</language><lastBuildDate>Wed, 10 Apr 2019 09:00:46 +0000</lastBuildDate><atom:link href="https://www.insidethatad.com/tags/vaynermedia/index.xml" rel="self" type="application/rss+xml"/><item><title>This Bud is for 3 Also Known as Dwyane Wade</title><link>https://www.insidethatad.com/posts/this-bud-is-for-3-dwyne-wade-is-a-basketball-hero/</link><pubDate>Wed, 10 Apr 2019 09:00:46 +0000</pubDate><guid>https://www.insidethatad.com/posts/this-bud-is-for-3-dwyne-wade-is-a-basketball-hero/</guid><description>&lt;p&gt;This Bud is for 3 is the latest &lt;a href="https://www.adweek.com/creativity/budweiser-surprised-dwyane-wade-with-5-visitors-whose-lives-he-changed-for-the-better/"&gt;spot from Budweiser&lt;/a&gt;, featuring the legendary basketball player, Dwyane Wade. The spot successfully and elegantly demonstrates Wade&amp;rsquo;s impact on and off the court but focuses on the off the court part. Before watching the spot below, grab a box of tissues for the waterworks that will undoubtedly start to flow.&lt;/p&gt;
&lt;h3 id="the-commercial"&gt;The Commercial&lt;/h3&gt;
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&lt;p&gt;But this spot from Budweiser, featuring Wade’s mother and others he’s inspired and supported through extreme hardship, is obviously even more emotional than the usual parting salutes. Wade helped one of his fans graduate college via a full scholarship. Another lady in the spot lost everything in a house fire so Wade took her and her family on a shopping spree. He also supported yet another family of a fan who died in the Parkland shooting tragedy. In yet another example he motivated one of his fans to change his life for the better, inspiring him to go get a job. Finally, Wade&amp;rsquo;s own mother spoke about how he stood by her while she was incarcerated and he eventually bought her a church because she was a minister.&lt;/p&gt;</description></item></channel></rss>