Snickers You're Not You When You're Hungry: Betty White and the Perfect Tagline

Wed, 24 Jun 2026 01:00:00 +0000

There is a certain kind of advertising idea that seems obvious in retrospect, so inevitable and perfectly constructed that you can’t understand why nobody thought of it before. “You’re Not You When You’re Hungry” is that kind of idea. And when it launched during Super Bowl XLIV in February 2010 — starring 88-year-old Betty White getting tackled in the mud during a football game — it became one of the most celebrated advertisements of the decade.

Snickers on Inside That Ad

Snickers You're Not You When You're Hungry: Betty White and the Perfect Tagline