https://www.insidethatad.com/tags/sid-lee/Recent content in Sid Lee on Inside That AdHugoen-USSat, 30 Jul 2016 19:06:28 +0000https://www.insidethatad.com/posts/condom-sportswear-advertising/Sat, 30 Jul 2016 19:06:28 +0000https://www.insidethatad.com/posts/condom-sportswear-advertising/<p><a href="https://www.insidethatad.com/img/2016/07/Screen-Shot-2016-07-30-at-6.48.07-PM.png"><img src="https://www.insidethatad.com/img/2016/07/Screen-Shot-2016-07-30-at-6.48.07-PM.png" alt="Condom sportswear"></a> Condom sportswear A new fashion-flavored campaign is putting a new spin on the idea of a full-body condom.</p> <p>To prove how comfortable its proprietary non-latex material really is, condom brand Skyn decided to create a line of athletic wear, and put it to the test.</p> <p>A smoky, sultry 1:30 ad from Sid Lee Amsterdam features tech-infused clothing designer Pauline von Dongen describing her approach to the project, including dragonfly-wing-inspired flaps on the arms of a shirt, which can supposedly give a long jumper more, um, lift.</p>