https://www.insidethatad.com/tags/randy-newman/Recent content in Randy Newman on Inside That AdHugoen-USWed, 08 Jul 2026 09:00:00 +0000https://www.insidethatad.com/posts/google-gemini-new-home-super-bowl-2026/Wed, 08 Jul 2026 09:00:00 +0000https://www.insidethatad.com/posts/google-gemini-new-home-super-bowl-2026/<p>Northwestern University&rsquo;s Kellogg School of Management ranked &ldquo;New Home&rdquo; as the most effective Super Bowl ad of 2026. That is a specific claim from a specific institution with a specific methodology, and it is worth taking seriously — not because rankings settle arguments, but because the criteria for effectiveness in their framework (emotional resonance, brand clarity, purchase intent) illuminate why the ad worked when so much AI advertising doesn&rsquo;t.</p> <div class="video-container"> <iframe src="https://www.youtube-nocookie.com/embed/Z1yGy9fELtE" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe> </div> <h2 id="the-story">The Story</h2> <p>A mother and son are moving into a new house. The rooms are empty. The future is hypothetical. They use Google Gemini — through text prompts, photo uploads, and the AI&rsquo;s connected features — to imagine what those empty rooms could become: the furniture that could fill them, the colour that could warm the walls, the life that could happen inside these spaces.</p>