Preservatives on Inside That Adhttps://www.insidethatad.com/tags/preservatives/Recent content in Preservatives on Inside That AdHugoen-USWed, 24 Jun 2026 01:15:00 +0000Burger King's Moldy Whopper: The Most Disgusting Ad Ever Made That Won Everythinghttps://www.insidethatad.com/posts/burger-king-moldy-whopper/Wed, 24 Jun 2026 01:15:00 +0000https://www.insidethatad.com/posts/burger-king-moldy-whopper/<p>On February 19, 2020, Burger King released what many considered the most revolting advertisement ever produced by a major fast food brand. &ldquo;The Moldy Whopper&rdquo; showed a real Burger King Whopper decaying over 34 days — timelapse footage of a burger growing blue-green mold, going soft, collapsing, becoming genuinely and viscerally disgusting — set to &ldquo;What the World Needs Now Is Love&rdquo; by Lena Horne.</p> <p>It won the Grand Prix at Cannes Lions. It won the Grand Prix at the One Show. It was named the most awarded campaign of 2020 by The Gunn Report. And it effectively communicated a product claim — that Burger King had removed artificial preservatives from its Whoppers — more memorably than any conventional food advertising could have.</p>