https://www.insidethatad.com/tags/passat/Recent content in Passat on Inside That AdHugoen-USMon, 22 Jun 2026 08:15:00 +0000https://www.insidethatad.com/posts/volkswagen-the-force-darth-vader/Mon, 22 Jun 2026 08:15:00 +0000https://www.insidethatad.com/posts/volkswagen-the-force-darth-vader/<p>Every now and then an advertisement emerges that feels less like something crafted in a meeting room and more like something that had always existed, waiting to be discovered. Volkswagen&rsquo;s &ldquo;The Force&rdquo; is that kind of commercial. Released in the week before Super Bowl XLV in 2011 and created by Deutsch LA, it became the most watched commercial in Super Bowl history at the time — not because it aired during the game, but because it went viral before the game even happened.</p>