https://www.insidethatad.com/tags/ketchup/Recent content in Ketchup on Inside That AdHugoen-USWed, 24 Jun 2026 10:15:00 +0000https://www.insidethatad.com/posts/heinz-ed-sheeran-ketchup/Wed, 24 Jun 2026 10:15:00 +0000https://www.insidethatad.com/posts/heinz-ed-sheeran-ketchup/<p>The best celebrity advertising campaigns are not the ones where a famous person is paid to say they love a product they&rsquo;ve never used. They are the ones where a famous person&rsquo;s genuine, documented, well-established love for a product becomes the campaign itself. The Ed Sheeran and Heinz partnership is one of the best examples of this in recent advertising history, and it began not in a boardroom but in an Instagram comment.</p>