https://www.insidethatad.com/tags/jean-claude-van-damme/Recent content in Jean-Claude Van Damme on Inside That AdHugoen-USFri, 19 Jun 2026 10:00:00 +0000https://www.insidethatad.com/posts/volvo-epic-split-van-damme/Fri, 19 Jun 2026 10:00:00 +0000https://www.insidethatad.com/posts/volvo-epic-split-van-damme/<p>There are commercials, and then there are moments that transcend advertising entirely and become part of the cultural conversation. Volvo Trucks&rsquo; &ldquo;The Epic Split&rdquo; is firmly in the latter category. Released in November 2013, this 75-second film did something almost no B2B advertisement had ever done before — it went genuinely, globally viral, racking up over 100 million views and earning the kind of earned media that no budget could buy outright.</p>