https://www.insidethatad.com/tags/jason-bateman/Recent content in Jason Bateman on Inside That AdHugoen-USWed, 13 Feb 2019 09:00:32 +0000https://www.insidethatad.com/posts/conspiracy-behind-elevator-super-bowl-ad/Wed, 13 Feb 2019 09:00:32 +0000https://www.insidethatad.com/posts/conspiracy-behind-elevator-super-bowl-ad/<p>Every year a week after the Super Bowl there seems to be some controversy with a commercial that turns into an advertising industry conspiracy theory. This year is no exception. We are all familiar with the Hyundai commercial created by <a href="https://adage.com/amp/agency/innocean-usa">Innocean</a> where Jason Bateman, the star of Netflix original show &ldquo;<a href="https://en.wikipedia.org/wiki/Ozarks">Ozarks</a>&rdquo; plays the operator of an elevator from hell, taking unfortunate passengers to all sorts of awful places like jury duty and a vegan dinner party before they saw the white light in the form of Hyundai’s Shopper Assurance service. See the ad below, it was featured in <a href="https://www.insidethatad.net/2019-inside-that-ads-super-bowl-central/">Inside That Ad&rsquo;s 2019 Super Bowl Central</a>.</p>