Cadbury Gorilla: The Drum Solo That Changed British Advertising

Sun, 21 Jun 2026 19:00:00 +0000

There is a moment in the Cadbury Gorilla commercial — you’ll know it if you’ve seen it — where the gorilla’s eyes close and the drums begin in earnest. The first crash of Phil Collins’ “In The Air Tonight” hits, and the gorilla, with an expression of absolute transported joy, begins to play. And something extraordinary happens: you stop watching an advertisement and start watching something that is genuinely, inexplicably moving.

Fallon London on Inside That Ad

Cadbury Gorilla: The Drum Solo That Changed British Advertising