<?xml version="1.0" encoding="utf-8" standalone="yes"?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title>Facebook on Inside That Ad</title><link>https://www.insidethatad.com/tags/facebook/</link><description>Recent content in Facebook on Inside That Ad</description><generator>Hugo</generator><language>en-US</language><lastBuildDate>Wed, 06 Mar 2013 07:35:52 +0000</lastBuildDate><atom:link href="https://www.insidethatad.com/tags/facebook/index.xml" rel="self" type="application/rss+xml"/><item><title>Thanks for the “Likes” by Domino's</title><link>https://www.insidethatad.com/posts/thanks-for-the-likes-by-dominos/</link><pubDate>Wed, 06 Mar 2013 07:35:52 +0000</pubDate><guid>https://www.insidethatad.com/posts/thanks-for-the-likes-by-dominos/</guid><description>&lt;p&gt;&lt;a href="https://www.insidethatad.com/img/2013/03/dominos.png"&gt;&lt;img src="https://www.insidethatad.com/img/2013/03/dominos.png" alt=""&gt;&lt;/a&gt;Domino’s, a company that doesn’t usually use the literal meaning of its name very often in advertising did so, recently. A video from Crispin Porter + Bogusky, the company’s ad agency shows 8 million dominos knocked down as a &lt;a href="http://www.facebook.com/Dominos?fref=ts"&gt;thank you to their Facebook fans&lt;/a&gt; for all the “Likes.” Check out the video after the jump.&lt;/p&gt;
&lt;p&gt;Here is my question, are the 50 thousand fans really fans of the brand? Or has getting likes basically become a numbers game for advertisers? I only ask because I am not sure why they are only thanking their Facebook fans?&lt;/p&gt;</description></item></channel></rss>