<?xml version="1.0" encoding="utf-8" standalone="yes"?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title>Emotion on Inside That Ad</title><link>https://www.insidethatad.com/tags/emotion/</link><description>Recent content in Emotion on Inside That Ad</description><generator>Hugo</generator><language>en-US</language><lastBuildDate>Wed, 27 Feb 2019 23:37:36 +0000</lastBuildDate><atom:link href="https://www.insidethatad.com/tags/emotion/index.xml" rel="self" type="application/rss+xml"/><item><title>Nike's Dream Crazier Ad Teaches Us to Strive for More</title><link>https://www.insidethatad.com/posts/nikes-dream-crazier-ad-teaches-us-to-strive-for-more/</link><pubDate>Wed, 27 Feb 2019 23:37:36 +0000</pubDate><guid>https://www.insidethatad.com/posts/nikes-dream-crazier-ad-teaches-us-to-strive-for-more/</guid><description>&lt;div class="video-container"&gt;
&lt;iframe src="https://www.youtube.com/embed/whpJ19RJ4JY?controls=0" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"&gt;&lt;span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"&gt;﻿&lt;/span&gt;&lt;/iframe&gt;
&lt;/div&gt;
&lt;p&gt;Nike, the absolute god of all sports apparel has unveiled its follow-up, a 90-second ad narrated by Serena Williams set to air during last Sunday&amp;rsquo;s Academy Awards ceremony on ABC. The spot, from &lt;a href="https://www.wk.com"&gt;Wieden + Kennedy&lt;/a&gt; in Portland, not only champions the accomplishments of female athletes but serves as a call to action, telling viewers to “Dream Crazier.” My favorite part was the fact that they included an athlete with a disability, a fellow U of I alumni, &lt;a href="http://www.tatyanamcfadden.com"&gt;Tatyana McFadden&lt;/a&gt;.&lt;/p&gt;</description></item></channel></rss>