Squarespace 'Unavailable': Yorgos Lanthimos and the Domain Crisis

Wed, 08 Jul 2026 09:00:00 +0000

Squarespace has made a habit of its Super Bowl spots by pairing the brand’s product — website creation — with a director who has no business being in an ad for website creation. The results have been consistently better than they have any right to be. “Unavailable,” directed by Yorgos Lanthimos and starring Emma Stone, is the latest entry in this tradition and possibly the most formally committed.

The Concept

Emma Stone tries to register emmastone.com. It’s taken. She tries variations — each one more desperate, more surreal, more detached from her actual identity as the name slips further away. Shot on black-and-white analogue film, the spot follows Stone’s gradual dissociation from her own name as the domain system’s neutral rejections (“Unavailable”) pile up into something that looks very much like an existential crisis.

Emma Stone on Inside That Ad

Squarespace 'Unavailable': Yorgos Lanthimos and the Domain Crisis

The Concept