https://www.insidethatad.com/tags/drivers-wanted/Recent content in Drivers Wanted on Inside That AdHugoen-USWed, 08 Jul 2026 09:00:00 +0000https://www.insidethatad.com/posts/volkswagen-drivers-wanted-super-bowl-2026/Wed, 08 Jul 2026 09:00:00 +0000https://www.insidethatad.com/posts/volkswagen-drivers-wanted-super-bowl-2026/<p>&ldquo;Drivers Wanted&rdquo; ran from 1995 to 2002 and was one of the defining brand platforms of its era — a campaign that made Volkswagen feel young, irreverent, and European in a way that American car advertising had not previously figured out. Reviving it is a high-wire act. The nostalgia trap is obvious: do it wrong and the resurrection reads as a brand out of ideas, reaching backward for borrowed credibility. Do it right and the platform&rsquo;s equity transfers into the present moment.</p>