Pitvertising Armpit Ad Display Marketing

Sun, 21 Apr 2019 17:59:41 +0000

Sorry for the delay in this weeks’ blog post but an idea for a new post literally just hit me in the face. Did you all know that there was such a thing as ‘Pitvertising’? Reportedly, deodorant manufacturer Right Guard has created an armpit-based method of advertising which has cleverly been dubbed Pitvertising. This is where street teams (a.k.a. guerilla marketing) are going out in public with clothing that has sewn-in video screens that constantly stream Right Guard ads. The goal is to obviously place Right Guard products top of potential consumers.

Deodorant on Inside That Ad

Pitvertising Armpit Ad Display Marketing