https://www.insidethatad.com/tags/benson-boone/Recent content in Benson Boone on Inside That AdHugoen-USWed, 08 Jul 2026 09:00:00 +0000https://www.insidethatad.com/posts/instacart-bananas-super-bowl-2026/Wed, 08 Jul 2026 09:00:00 +0000https://www.insidethatad.com/posts/instacart-bananas-super-bowl-2026/<p>Spike Jonze hasn&rsquo;t directed a Super Bowl ad in more than twenty years. His return to the format — for Instacart&rsquo;s &ldquo;Bananas,&rdquo; starring Ben Stiller and Benson Boone — is the kind of casting decision that either seems obvious in retrospect or never seems obvious at all, depending on whether the creative idea was good enough to justify it. &ldquo;Bananas&rdquo; is good enough to justify it.</p> <div class="video-container"> <iframe src="https://www.youtube-nocookie.com/embed/1fsdVv8pCwU" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe> </div> <h2 id="the-concept">The Concept</h2> <p>Ben Stiller and Benson Boone are a retro European disco-pop duo. The act is called something appropriately absurd. They perform a theatrical rivalry — played out on a 60-foot glitter-lit stage, shot on vintage tube cameras in an aesthetic that is more 1970s Italian television than Super Bowl commercial — over their competing banana preferences and the Instacart feature that resolves them: Preference Picker.</p>