<?xml version="1.0" encoding="utf-8" standalone="yes"?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title>Beer on Inside That Ad</title><link>https://www.insidethatad.com/tags/beer/</link><description>Recent content in Beer on Inside That Ad</description><generator>Hugo</generator><language>en-US</language><lastBuildDate>Mon, 23 Oct 2017 09:00:59 +0000</lastBuildDate><atom:link href="https://www.insidethatad.com/tags/beer/index.xml" rel="self" type="application/rss+xml"/><item><title>Bud Light Preps for a Special Sunday Night as It Tries to Make Ads That Break Into Culture</title><link>https://www.insidethatad.com/posts/bud-light-preps-special-sunday-night-tries-make-ads-break-culture/</link><pubDate>Mon, 23 Oct 2017 09:00:59 +0000</pubDate><guid>https://www.insidethatad.com/posts/bud-light-preps-special-sunday-night-tries-make-ads-break-culture/</guid><description>&lt;p&gt;Bud Light is expressly trying to generate cultural buzz with its new “Famous Among Friends” campaign, and it sees this Sunday as its next big opportunity to do so.&lt;/p&gt;
&lt;p&gt;The AB InBev brand, and agency Wieden + Kennedy New York, have created two 60-second commercials tailored to two high-profile events that day—the Patriots-Falcons NFL game Sunday night on NBC (8:30 p.m. ET), a rematch of February’s Super Bowl; and the Season 8 premiere of The Walking Dead on AMC, also airing Sunday evening (9 p.m. ET).&lt;/p&gt;</description></item></channel></rss>