Advertising on Inside That Ad

Google Pixel Ad On NBA Court

Mon, 18 Apr 2022 13:49:00 +0000

During the Bucks and Bulls NBA playoff game 1 I swear I saw Google Pixel ad flashing on the court itself? Could they be engaging in subliminal advertising? A subliminal message is a message that is meant to sort of ‘slip past your mental radar’ and embed itself deep into your subconscious mind. The word itself refers to the fact that this message should pass below (that is, sub) your normal perception, underneath its limits – therefore being liminal.

Thank You TextExpander for Allowing me to Become a Affiliate Partner

Sun, 31 May 2020 17:28:19 +0000

Thanks to TextExpander for allowing me to become an affiliate partner. I’ve been a hard-core TextExpander user for about a year now, and I’m very appreciative of their support.

Save time writing text and Apple Scripps using TextExpander snippets. Text expander even allows for inserting rich text, including images. If you notice that you type something more than three times, then why not create a TextExpander snippet for it? You can create a snippet on your Mac or PC and use it on all your other devices.

Agency Love Letter

Sun, 10 Mar 2019 19:41:26 +0000

GLOW FYI, you’ve been added as a maker of Agency Love Letter on @ProductHunt https://t.co/fpfM6MCd3u h/t @peterlevin 🙌

— Product Hunt (@ProductHunt) February 19, 2019

I saw this post a couple of weeks ago on Twitter and promised myself to write about it because the execution was so unique. A New York City-based agency known as Glow wanted to provide an anonymous way for people to share their feelings about their ad business clients. Therefore, they created a website to allow users to write nice - or not so nice - anonymous letters to their clients and agencies.

Should Inside That Ad Start a YouTube Channel?

Wed, 23 Jan 2019 11:54:43 +0000

Hello World,

I’ve been thinking about how I could possibly start an Inside That Ad (ITA) YouTube channel. Do you guys think that’s even possible? The reason I am considering a YouTube channel for the ITA blog is for three reasons:

Reasons:

- There isn’t advertising and or a marketing channel like the ITA blog on YouTube. You know, a channel the discusses the ad as content along with the ad’s creators (i.e. ad agency or marketing firm.

- YouTube as a marketing channel will expose the blog via its videos to a wider audience. That audience will already be there and searching for videos to watch.

- If videos take off with respect to views, the YouTube partner program can be another source of revenue for the blog. Let’s be completely honest with you. I’m trying to make the blog, [Teespring](https://teespring.com/stores/bocciamans-store) sales and possibly the videos a legitimate source of income. Right now, everything I’m doing online to try to generate income can be considered simply a hobby.

Your Job

The reason I need you, the audience is to not only support my endeavor but also help me develop a possible format for the videos that will be uploaded on to the new YouTube channel.

Inside That Ad A Trailer - Annihilation

Sun, 25 Feb 2018 21:31:57 +0000

Annihlation, The latest in ITA’s movie adventures was this work of fantasy fiction above. The movie starring Natalie Portman, a biologist named Lena has survived a cataclysmic event. Sitting in an isolation chamber, surrounded by unnerved people in hazmat suits, she’s interrogated about what just happened to her. In the process, she reveals who among the yet-to-be-introduced cast of characters who survives, and who dies. And the scene makes it clear that while some of her companions may be alive, she’s the only one who made it back to report these would be world ending events.

Officially ITA's First Movie Trailers

Tue, 13 Feb 2018 21:18:43 +0000

Back in 2015, I announced that I would like ITA to get into movie trailers but after that post, which you can read right here, I dropped the subject. I haven’t thought about it again until I received my new MoviePass card last week. Therefore, I want to try again. Without further ado, the first trailer I want to share with you is for Molly’s Game.

The movie is about Molly Bloom, a business savvy, former athlete who set up and ran a high stake poker game for actors, business tycoons, and star athletes. I’m sharing the trailer first because I love poker and anything about the subject as well as the fact that it is the first movie I saw using the MoviePass card I told you about above. More importantly, I would like to know what you all, the audience want to get out of a blog post discussing a movie trailer? For me, I just wanted a way to track the different movies that I go to on a weekly basis. This is still primarily an advertising blog, which is why I will only discuss movies with respect to their trailers.

Inside That Ad's Top 10 Super Bowl LII Commercials

Sun, 11 Feb 2018 22:32:36 +0000

I never shared my top commercials from the 2018 Super Bowl. I had to do it after the game because I was actually crying when the Patriots lost. Therefore, without further ado here my top 10 favorite commercials from Super Bowl LII. Oh yeah, and make sure you read this article through, all the way to the end to get to the #1 commercial! Please enjoy the ads that we thought were creme dela creme.

Year 2017 Most Watched Ads on Google's YouTube

Thu, 07 Dec 2017 09:00:05 +0000

It’s time for the year-end lists, and here’s a fun one—the 2017 YouTube Ads Leaderboard, featuring the most-watched ads on the video platform this year.

You’ll recognize many of the spots, from Super Bowl commercials (Mr. Clean, Kia, Budweiser) to well-known celebrity spots (Natalie Portman for Miss Dior, Dwayne “The Rock” Johnson” for Apple).

Remarkably, the No. 1 spot on the list, with more than 150 million views, comes from India. It’s a Samsung spot that we wrote about back in January, shortly after it broke and began pulling in views by the millions in just its first few days.

Fun Size’ Salads for Halloween? Dole Isn’t Sure How It Feels About That

Thu, 02 Nov 2017 09:00:28 +0000

“Fun size” salad packets from Dole would be the most sadistic “treats” to give youngsters on Halloween, almost certainly guaranteeing your trees will be festooned with toilet paper by the end of the night.

Alas, you won’t be able to try it out. The image here is a Photoshop job by Adam Padilla, the founder of creative agency Brandfire.

Still, Dole had a pretty curious reaction to Padilla’s efforts.

Joining in the suddenly hot trend of friendly cease-and-desist letters, the food marketer playfully warned Padilla not to mess with its trademark again without talking to them first. But at the same time, it whipped some of its own “fun size” salad concepts—posting them right along with the warning.

Bread Face Made an Ad for Jewelry While Mashing Her Face Into Baked Goods

Tue, 31 Oct 2017 09:00:08 +0000

You know you love yourself some ASMR content, that stuff of soft sounds that apparently result in ticklish little braingasms. But the cottage industry goes way further than mere whispers.

Have you met Bread Face?

The Bread Face blog launched in early December 2015, at which time her Instagram account swelled to over 20,000 followers. (She’s now at over 174,000.) The idea is simple: A lone woman in a room smashes her face into bread. It is almost as satisfying as watching Dr. Pimple Popper, except you won’t feel gross about being hungry after.

Netflix and Google Made a Google Home Game for Stranger Things Season 2

Mon, 30 Oct 2017 09:00:54 +0000

Add Google to the list of companies that have a Stranger Things season 2 activation.

Netflix partnered with the tech giant to create a voice-activated game for the second season that you play through your Google Home or Google Home Mini voice assistant. The device acts as a walkie-talkie—all you have to do is say “Hey Google, talk to Dustin from Stranger Things” over the course of watching the second season. Players are asked questions about the new season, helping the characters progress in the game. Winners eventually get inducted into the Hawkins AV Club.

The Flashy First Ad for the Xbox One X Wants You to Feel the 4K Console’s ‘True Power’

Fri, 27 Oct 2017 09:00:13 +0000

Xbox One X, the Microsoft product touted as “the most powerful console ever made,” continues to roll out advertising that’s so cinematic it might even lure adrenaline-junkie non-gamers into the fold.

A slick new spot from 215 McCann puts sports stars, race cars, aliens and warriors against a catchy Kanye West soundtrack for 60 seconds of nonstop action. It compellingly makes the point that you can be part of this immersive world, if you have $500 to plunk down on the 4K gaming console when it launches Nov. 7.

Billionaires Impeachment Ad After World Series Game One

Wed, 25 Oct 2017 10:00:33 +0000

Today, I was watching game 1 of the World Series (Go Dodgers) and Tom Steyer’s (a billionaire) impeachment ad comes on my TV screen. Where he’s promoting a campaign to impeach the current, sitting President, President Donald J. Trump.

The ad is basically a series of situational images of President Trump along with a voiceover by Steyer. Steyer makes statements that are actually his opinions sound like facts. Well, maybe President Trump did say them but the ad keeps its accusations rather vague. Let me give you a few examples, first, the voiceover says, he’s (Trump) brought us to the brink of nuclear war, not exactly true, he doesn’t want North Korea to provoke us and force our hand into a potential nuclear war.

Burger King Reveals the Uncomfortable Truth About Bullying in a Remarkable In-Store Stunt

Tue, 24 Oct 2017 09:00:42 +0000

Bullying is a seemingly intractable problem, but there is one simple thing you can do about it. If you see it happening, you can step in and try to stop it.

Burger King, of all brands, makes that point saliently in a new ad from David Miami timed to National Bullying Prevention Month. Released this morning, the three-minute video features an interesting social experiment filmed by hidden cameras recently in a Los Angeles-area BK.

Six ways to Improve Your Millennial Marketing

Tue, 24 Oct 2017 09:00:08 +0000

According to the Pew Research Center, Millennials are the nation’s largest living generation. They are a age bracket that lack a long attention span; they crave experiences, activism, and constant connection. They are an age group that doesn’t settle, which means your marketing initiatives have to be a bit more creative in order to attract the right attention.

If you’re a business that wants to attract millennials, but haven’t figured out how, these are some of the best tactics you can use to create a relevant relationship between your brand and Generation Y.

Bud Light Preps for a Special Sunday Night as It Tries to Make Ads That Break Into Culture

Mon, 23 Oct 2017 09:00:59 +0000

Bud Light is expressly trying to generate cultural buzz with its new “Famous Among Friends” campaign, and it sees this Sunday as its next big opportunity to do so.

The AB InBev brand, and agency Wieden + Kennedy New York, have created two 60-second commercials tailored to two high-profile events that day—the Patriots-Falcons NFL game Sunday night on NBC (8:30 p.m. ET), a rematch of February’s Super Bowl; and the Season 8 premiere of The Walking Dead on AMC, also airing Sunday evening (9 p.m. ET).

Agencies Helping Agencies

Thu, 19 Oct 2017 09:00:31 +0000

Why doesn’t Wieden + Kennedy/Portland spawn more startup agencies—something that Goodby Silverstein & Partners in San Francisco has successfully done for years? As someone who knows the Portland market, lack of client opportunities is the most obvious answer.

Toyota's Championship Game

Mon, 09 Jan 2017 00:19:41 +0000

Toyota really scored big with this “Championship Game” commercial The spot features two sisters learn the meaning of sportsmanship when they attend their father’s wheelchair basketball game, nervously watching as he gets knocked to the ground by an opposing player, and then witness the dejection in his eyes after his team is defeated. As they are about to leave, he rolls over to the man who knocked him down and shakes his hand. It really appeals to the audience’s emotions, a tried and true tactic when advertisers feature “disability” in their advertising.

Trump-Pence Logo Design is Quickly Replaced

Wed, 03 Aug 2016 22:49:37 +0000

Friday, July 15th, the Republican Presidential candidate Donald Trump got a new running mate and a new campaign logo. The first version of the logo received so much ridicule online and otherwise that it was quickly replaced. Take a look at version one, no wonder people thought “Hey, that logo is NSFW (Not Suitable for Work).

First Trump-Pence logo

Trump puts a square peg in a round hole with Pence. The logo comes from joint fundraising committee in the Republican National Convention (RNC). In my opinion, most people thought the TP stands for “Toilet Paper.” And of course the T going into the P, well that just didn’t leave anything for the imagination, so let the ridicule begin. People of course thought about anal sex, shit, ass wiping and and how much they dislike the candidate.

This Condom Maker Just Designed Some Sportswear

Sat, 30 Jul 2016 19:06:28 +0000

Condom sportswear A new fashion-flavored campaign is putting a new spin on the idea of a full-body condom.

To prove how comfortable its proprietary non-latex material really is, condom brand Skyn decided to create a line of athletic wear, and put it to the test.

A smoky, sultry 1:30 ad from Sid Lee Amsterdam features tech-infused clothing designer Pauline von Dongen describing her approach to the project, including dragonfly-wing-inspired flaps on the arms of a shirt, which can supposedly give a long jumper more, um, lift.

Test Drive Canada Campaign

Thu, 28 Jul 2016 22:01:41 +0000

JWT Canada released a digital campaign for Air Canada that advocates people give Canada a test drive by visiting as a tourist prior to moving there. I’d be willing to bet that they came up with this campaign based on research that people are increasing Googling “how to move to Canada” to avoid the possibility of a Trump presidency here in the U.S.

The spot begins with an Air Canada ticket agent watching a screen tracking how many Americans are searching for “How can I move to Canada?” — sitting at 1,367,899 as she says, “And there’s another one.” Then she proceeds to mention cultural and geographical differences that we, Americans should try out before booking a one way ticket up North. Differences such as the Metric system– successfully being funny.

New Uncle Drew Featuring Kyrie Irving

Tue, 26 Jul 2016 21:50:10 +0000

It’s been a while since Inside That Ad has published a post. It’s been so long that we’ve even lost our original domain name. We are now a .NET instead of a .COM. In any case, to commemorate the City of Cleveland’s first sports victory in 52 years via the Cleveland Cavaliers. Here is another installment of Pepsi’s Uncle Drew.

You can see older chapters of this phenomenal Uncle Drew series in a previous post.

Google Commercial: Story of Jacob

Thu, 16 Jul 2015 08:00:14 +0000

So, I missed the ESPY awards today but apparently, Google aired its first television commercial during the show. The commercial, a two-minute-plus spot focus on a gym dedicated to providing transgender athletes a place to work out — known as Jacob & City Gym. Interestingly enough, the commercially aired moments before USWNT star Abby Wambach presented the Arthur Ashe Award for Courage to Caitlyn Jenner. Thought of something else, Why are giving this person an award regardless of his/her courage? Wasn’t he/she responsible for the death of another person?

Some of the Most Patriotic Ads

Wed, 15 Jul 2015 22:48:40 +0000

I meant to post this on the 4th but never got around to it. Please forgive my tardiness and enjoy a few patriotic ads on behalf of Inside That Ad.

Here are some ads that really love America:

Clint Eastwood: Chrysler

USA vs England World Cup: Dodge Challenger “Freedom Commercial”

Chevy Truck: Our Country

Nike with the World's Fastest Commercial

Fri, 03 Jul 2015 06:08:47 +0000

The shoe giant Nike recently created the fastest commercial ever advertising their newest Zoom Air sneakers. the spot features some of the world’s best athletes doing what they do best at lightning speed. That lightning speed is demonstrated via time lapse video technology of course. Let me know what you think of the spot down below.

The spot was created courtesy of an agency with one of the funniest names I’ve ever heard of “Must Be Something” also based out of Portland. Being in close proximity to your client must provide extra incentive to produce outstanding work. Anyway, let me know what you guys think of the commercial that incidentally takes a minute and 30 not the traditional 30 seconds.

ITA Getting into Movie Trailers

Tue, 09 Jun 2015 08:50:19 +0000

Earlier today I took a photo of the Jurassic Park movie poster plastered all over my neighborhood. I did that with the intention of talking about how Inside That Ad plans to feature more movie trailers as part of its regular updates. Movie trailers are a form of advertising for movie. In fact, the Merriam-Webster dictionary defines a movie trailer as “a selected group of scenes that are shown to advertise a movie” So, I figured it would be fair game for this blog to discuss. Below is trailer for the latest addition to the Jurassic Park series “Jurassic World.”

What Happened to agencycompile.com?

Mon, 08 Jun 2015 00:38:36 +0000

Agencycompile.com has changed significantly since the last time I tried to use it seriously back when I was living in Boston. I wanted to ask the community out there, why this change happened? What you guys think about it? Do you guys the site got better or worse since making the transformation?

I remember it as being a simple website, with a plain look, feel and login that was very appealing to me. That appeal stemmed from knowing of a site where I can look up agencies based on size, specialty, billing ranges and most importantly to me location so that I can submit my resume to open positions. Now, the site doesn’t appear to be so simple to navigate through. It has so many sections and functioned very poorly while I was trying to use it in Google Chrome that I’m surprised no one else has complained. Furthermore, I submitted another registration form and tried to contact some sort of support department because I wasn’t getting the confirmation email to complete the registration to allow me to use the site but I haven’t heard anything back. Has anyone else experienced the same type of problem?

Coco de Mer Does 18+ Campaign...No, Really?

Sat, 06 Jun 2015 04:40:35 +0000

Hello World,

I know it’s been a while since my last blog post. But, guess what? I am done with my MBA program and I really wanted to talk about the above ad. As in, was it really necessary? Also, I really don’t believe that there is any anyone else perusing the pages of Inside That Ad. So why not write about advertising and sex, right? Anyhow, on to the ad subject of the day.

Honest iPad Ad

Fri, 01 Mar 2013 07:23:19 +0000

*Finally, we have an honest iPad advertisement presented to you by Conan. This shows what people really do or at least want to do while on their iPads. Obviously it’s not a real ad but it’s put together in such a creative way that you could see how it could be perceived as an ad. This post was made possible by Ads of the World.

Los Angeles Dodgers Name Walton Isaacson Agency of Record

Tue, 19 Feb 2013 16:03:47 +0000

The Los Angeles Dodgers have announced that Walton Isaacson (WI) has been named the team’s advertising/marketing agency of record for 2013. WI will report to Executive Vice President and Chief Marketing Officer, Los Angeles Dodgers, Lon Rosen.

“The Dodgers are excited to welcome Walton Isaacson to the team,” said Rosen. “We look forward to the start of Dodger baseball and a working relationship with WI that will help to elevate our club’s marketing and creative objectives.”