Dove 'The Game Is Ours': A Super Bowl Ad About Girls in Sport

Sun, 28 Jun 2026 09:30:00 +0000

The stat Dove leads with is real and it is damaging: by age 14, girls drop out of sport at twice the rate of boys. The reasons are well-documented — body image pressure, social comparison, a culture that critiques how female athletes look as readily as how they perform. “The Game Is Ours,” Dove’s Super Bowl LX entry created by Ogilvy and directed by Savanah Leaf, takes that fact and tries to turn it into a film worth running during the biggest advertising slot of the year.

Nike 'Rip the Script': The World Cup Ad That Rewrites the Hero

Sun, 28 Jun 2026 09:00:00 +0000

The most dangerous thing Nike can do is repeat itself. Forty years of “Just Do It” means the world knows exactly what a Nike ad is supposed to feel like — and knows, consequently, when it doesn’t feel like that. “Rip the Script,” launched ahead of the 2026 FIFA World Cup, is Nike choosing to take that risk.

What the Ad Does

“Rip the Script” opens with a familiar football hero setup — a player, a moment, the weight of expectation — and then deliberately, visibly, tears it apart. The campaign’s central idea is refusal: of the predictable, the prepared, the pre-written outcome. Directed by Dan Streit through Wieden+Kennedy Portland, the film works as both an ad for Nike and a manifesto against sporting cliché.

2026 on Inside That Ad

Dove 'The Game Is Ours': A Super Bowl Ad About Girls in Sport

Nike 'Rip the Script': The World Cup Ad That Rewrites the Hero

What the Ad Does