Paris Hilton Objectifies Women, No

Carl's Jr. · McCann Erickson

Paris Hilton Objectifies Women, No

The beer spot above was banned in Brazil for objectifying women too much. Now, please keep in mind that this Devassa Beer commercial features Paris Hilton. My question to these Brazilian regulators is “What did you expect,” it features Paris Hilton. Anything and everything she does objectifies women somehow.

I believe the ad agency that created this spot is McCann Erickson, Brazil.

Best, A.B.

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