Goodbye 1984: Making Fun of Apple

The ad above for Motorola makes is an attempt, in my opinion to make fun of Apple. It does so by letting its agency create a spot that makes several references to Apple’s 1984 commercial. The references are made in order to make a statement about Apple’s closed garden view. The main message they want to promote seems to be that people need options.

The ad agency behind the spot is Anomaly. See if you can spot the similarities. Please let me know what you think by commenting below.

If you’re unfamiliar with the original, see our full breakdown of Apple’s “1984” commercial — the ad this Motorola spot is riffing on.

Best, -A.B.