ESPN Roll Tide

ESPN and their ad agency Wieden + Kennedy’s “It’s not crazy, it’s sports” campaign have produced a plethora  of funny ads highlighting fans’ undying commitment to their teams. But Inside That Ad’s favorite has to be ESPN’s “Roll Tide.” By the way, does anyone know what “Roll Tide” actually means?

I saw this ad today while watching the 2012 World Series of Poker on ESPN. Enjoy, I know I did.

Best, A.B.