Creative

Google’s CODA TV spot tells the story of a man named Tony. Tony is what’s known as a “CODA”, a child of deaf adults. Tony’s parents were both born deaf, so he grew up speaking sign language and translating for his parents. During the pandemic, Tony hasn’t been able to see his parents in person, but he can still communicate with them through the use of technology, including letting his parents spend time with their new grand-baby. You should note that all the technology in the commercial is a Google related product so no this is not an ode to a certain Apple TV show which I’ll talk about next.

Yesterday Apple announced its first event of 2022, set to take place next Tuesday, March 8th, 2022. Featuring the tagline “Peek Performance.” Along with a newly designed image for the event, a set of nested Apple icons in yellow, orange, red, pink, and purple shades. And no, that’s not a typo: instead of “peak performance,” which would mean something along the lines of “max performance,” Apple is opting for “peek performance.” This seemingly means that we’ll get a “quick or furtive” look at some sort of performance technology. The video below will be an active YouTube link once the event starts streaming on Monday. 

I made a bet with a friend of mine on the outcome of the first World Series game which the Atlanta Braves won. I just so happen to have won the bet and to celebrate my victory I sent my friend this photoshopped image.

I made this by taking a Voyager ad that I found on Twitter and modifying it to be funny enough to send to my friend. Although the empty space at the lower left side of the ad I should have included the section about the BTC. It would have made the comparison more equivalent. Let me know, what you all think. if anyone is interested in buying BTC, I use BlockFi, BlockFi makes it so easy to buy/sell crypto and get loans! Join BlockFi now to get a bonus when you fund your account! Please use my Blockfi Referal link.

This Diet Pepsi print ad has to be one of the most clever Diet Pepsi print ads that I’ve ever seen. It implies that people will believe that they will get so thin that they fit in a mouse hole because they drank Diet Pepsi. I mean, it happened with the cat, right? Do advertisers believe that their customers are that stupid? Comments are welcomed and appreciated in the comment section. I’d love to know what you guys think. Did the cat finally realize that any Pepsi products don’t help you to lose weight? The cat probably got stuck in the home and ended up dying within the walls.

Here is another advertising treasure I recently discovered, a 1984 Macintosh commercial that featured former Microsoft CEO, Bill Gates. It’s actually not a commercial but a promotional video that featured the billionaire. I believe it is the Apple II being featured, its biggest selling points according to the promo video? The GUI interface and the pointer mouse. Can you believe how time just flies? Now we have 10 times that power in Android and iOS phones.

My wonderful wife turned me on to this ad for Etisalat. Etisalat is a multinational Emirati based telecommunications services provider, currently operating in 15 countries across Asia, the Middle East, and Africa. I wanted to discuss the ad here on Inside That Ad because I believe it’s my first time seeing an ad that I confused with a music video. You don’t find out that it is actually advertising a product until the end of the commercial. All the scenes are not in any sort of sequence, there is a slogan and everyone in the commercial is dancing in some fashion.

Burger King, a global brand is rolling out advertisements using real x-rays of injured customers. The customers apparently injured their jaws eating at a Burger King. Each ad includes an associated tweet about the injury. Personally, I’m still not clear how a brand could benefit when customers are injured while consuming their product? Can you answer that question in the comments section below? It seems to me that consumers would be turning away from the brand not being persuaded by its ads.

Sorry for the delay in this weeks’ blog post but an idea for a new post literally just hit me in the face. Did you all know that there was such a thing as ‘Pitvertising’? Reportedly, deodorant manufacturer Right Guard has created an armpit-based method of advertising which has cleverly been dubbed Pitvertising. This is where street teams (a.k.a. guerilla marketing) are going out in public with clothing that has sewn-in video screens that constantly stream Right Guard ads. The goal is to obviously place Right Guard products top of potential consumers.

This Bud is for 3 is the latest spot from Budweiser, featuring the legendary basketball player, Dwyane Wade. The spot successfully and elegantly demonstrates Wade’s impact on and off the court but focuses on the off the court part. Before watching the spot below, grab a box of tissues for the waterworks that will undoubtedly start to flow.

The Commercial

But this spot from Budweiser, featuring Wade’s mother and others he’s inspired and supported through extreme hardship, is obviously even more emotional than the usual parting salutes. Wade helped one of his fans graduate college via a full scholarship. Another lady in the spot lost everything in a house fire so Wade took her and her family on a shopping spree. He also supported yet another family of a fan who died in the Parkland shooting tragedy. In yet another example he motivated one of his fans to change his life for the better, inspiring him to go get a job. Finally, Wade’s own mother spoke about how he stood by her while she was incarcerated and he eventually bought her a church because she was a minister.

Today’s post is very much thanks to Ads of the World. I’m not sure why, but these ads remind me of comic strips from the 50s and 60s. These ads were created by TBWA for the French Railway Company.