Campaigns on Inside That Ad

Amica Helps You Understand Saver's Remorse

Fri, 25 Mar 2022 21:53:44 +0000

Do you know Saver’s Remorse is? If not, the Amica Mutual Insurance Company wants to help you understand it. According to the company, they are diagnosing you with Saver’s remorse if you pay less for auto insurance, but the coverage is not what you’d like it to be. Then you might be suffering from this affliction Amica has coined as Saver’s Remorse. Amica has several ads highlighting the various things they cover with their insurance, but I haven’t found different spots for Saver’s Remorse. I thought they would make an entire campaign around a phrase usually known as buyer’s remorse, not what’s discussed in this spot.

Burger King - A Day Without Whopper

Sat, 28 Sep 2019 19:38:49 +0000

If Burger King and McDonald’s can work together on a humanitarian ad campaign, why can’t the rest of the world? If you’re a fan of burgers, it’s no surprise that the competitors are often guilty of throwing serious shade towards one another in front of millions of eyeballs but for just one day they are working in unison for a common goal.

Burger King, Argentina went one day without selling any whoppers in support of McDonald’s with their annual fundraising campaign of donating $2 to Children With Cancer for every Big Mac and the signature burger that they sell. This seems to go over well with the public at least an appearance on social media. The net impact of Burger King sales of their most popular whopper wasn’t impacted at all. But unfortunately, the same thing applies for McDonald’s sales meaning that customers just showed up to buy their favorite burger.

This Bud is for 3 Also Known as Dwyane Wade

Wed, 10 Apr 2019 09:00:46 +0000

This Bud is for 3 is the latest spot from Budweiser, featuring the legendary basketball player, Dwyane Wade. The spot successfully and elegantly demonstrates Wade’s impact on and off the court but focuses on the off the court part. Before watching the spot below, grab a box of tissues for the waterworks that will undoubtedly start to flow.

The Commercial

But this spot from Budweiser, featuring Wade’s mother and others he’s inspired and supported through extreme hardship, is obviously even more emotional than the usual parting salutes. Wade helped one of his fans graduate college via a full scholarship. Another lady in the spot lost everything in a house fire so Wade took her and her family on a shopping spree. He also supported yet another family of a fan who died in the Parkland shooting tragedy. In yet another example he motivated one of his fans to change his life for the better, inspiring him to go get a job. Finally, Wade’s own mother spoke about how he stood by her while she was incarcerated and he eventually bought her a church because she was a minister.

NBA Superstars are in a March Madness Frenzy

Fri, 29 Mar 2019 17:00:33 +0000

This spot for Capital One credit cards is titled “Bracket Buddy.” It features Samuel Jackson, Spike Lee and Charles Barkley check into a hotel. Sir Charles is seen carrying a parrot named Larry “Bird” who will guide his bracket through the March Madness tournament. Larry the bird also serves as Sir Charles’s good luck charm. What is supposed to make the spot really funny is that a few seconds later the real “Larry Bird” walks in with a good luck parrot named Charles Barkley. All three superstars laugh at the irony of the whole situation.

French Railway Ads Look Extraterrestrial

Mon, 25 Mar 2019 00:24:00 +0000

Today’s post is very much thanks to Ads of the World. I’m not sure why, but these ads remind me of comic strips from the 50s and 60s. These ads were created by TBWA for the French Railway Company.

Nike's Dream Crazier Ad Teaches Us to Strive for More

Wed, 27 Feb 2019 23:37:36 +0000

Nike, the absolute god of all sports apparel has unveiled its follow-up, a 90-second ad narrated by Serena Williams set to air during last Sunday’s Academy Awards ceremony on ABC. The spot, from Wieden + Kennedy in Portland, not only champions the accomplishments of female athletes but serves as a call to action, telling viewers to “Dream Crazier.” My favorite part was the fact that they included an athlete with a disability, a fellow U of I alumni, Tatyana McFadden.

Conspiracy Behind 'Elevator' Super Bowl Ad

Wed, 13 Feb 2019 09:00:32 +0000

Every year a week after the Super Bowl there seems to be some controversy with a commercial that turns into an advertising industry conspiracy theory. This year is no exception. We are all familiar with the Hyundai commercial created by Innocean where Jason Bateman, the star of Netflix original show “Ozarks” plays the operator of an elevator from hell, taking unfortunate passengers to all sorts of awful places like jury duty and a vegan dinner party before they saw the white light in the form of Hyundai’s Shopper Assurance service. See the ad below, it was featured in Inside That Ad’s 2019 Super Bowl Central.

Microsoft Shines a Light on Disability with For the Win Super Bowl Commercial

Wed, 06 Feb 2019 22:38:18 +0000

Hello World,

I was extremely disappointed with the final result of the Super Bowl game this past Sunday. As you probably have already figured out I was rooting for the Los Angeles Rams, who came up short this year. The game was so boring that one of the commentators actually called it the Snooze Bowl. On the other hand, the commercials did not disappoint. Microsoft’s ad titled: “For the Win” I believe really pulled at America’s heartstrings this year.

Pepsi Trolling Coke Before the Super Bowl

Wed, 30 Jan 2019 11:00:29 +0000

Hello World,

I read an interesting article this week regarding the Super Bowl. You know that not only is it football’s big day but it’s also a big day for advertising and marketing in general. One thing the city of Atlanta where the Super Bowl is taking place is known for is being the main headquarters of the Coca-Cola company (Coke). But Coke is not the main sponsor of the NFL, that honor goes to Pepsi. Pepsi is, of course, one of Coke’s main competitors. But I think Coke still got the last laugh over Pepsi in this year’s upcoming Super Bowl.

Year 2017 Most Watched Ads on Google's YouTube

Thu, 07 Dec 2017 09:00:05 +0000

It’s time for the year-end lists, and here’s a fun one—the 2017 YouTube Ads Leaderboard, featuring the most-watched ads on the video platform this year.

You’ll recognize many of the spots, from Super Bowl commercials (Mr. Clean, Kia, Budweiser) to well-known celebrity spots (Natalie Portman for Miss Dior, Dwayne “The Rock” Johnson” for Apple).

Remarkably, the No. 1 spot on the list, with more than 150 million views, comes from India. It’s a Samsung spot that we wrote about back in January, shortly after it broke and began pulling in views by the millions in just its first few days.

Tom Steyer Even has Impeachment Banners appear on Skype

Wed, 01 Nov 2017 09:00:12 +0000

Last week I wrote about Tom Steyer’s Trump impeachment campaign efforts. Today, I discovered that his campaign even has unique banner ad placements. One of this unique ad placements includes a skyscraper banner that appears on a Skype chat window.

The banner takes you to Tom Steyer’s Impeach Trump Website. My question is why go through all this effort for something that will never happen what-so-ever? Now, I know what you are thinking. Well, if you think like that, it’s kind of a self-fulfilling prophecy, isn’t it? My answer is no and that’s because to accomplish Steyer’s goal you cannot simply disagree with the policy, and expect to change the public’s mind and move them to see things from your point of view, am I right? For what Steyer is asking to happen, the law has to be broken and the President has not done anything that warrants pursuing and or achieving Steyer’s goal.

The Flashy First Ad for the Xbox One X Wants You to Feel the 4K Console’s ‘True Power’

Fri, 27 Oct 2017 09:00:13 +0000

Xbox One X, the Microsoft product touted as “the most powerful console ever made,” continues to roll out advertising that’s so cinematic it might even lure adrenaline-junkie non-gamers into the fold.

A slick new spot from 215 McCann puts sports stars, race cars, aliens and warriors against a catchy Kanye West soundtrack for 60 seconds of nonstop action. It compellingly makes the point that you can be part of this immersive world, if you have $500 to plunk down on the 4K gaming console when it launches Nov. 7.

Under Armour Finds a Remarkable New Ad Star in Teenage Refugee Olympian Yusra Mardini

Thu, 26 Oct 2017 09:00:10 +0000

She didn’t take home any medals, but her story was perhaps the most inspiring of the 2016 Rio Olympics.

Now, 19-year-old Yusra Mardini can add

Under Armour brand ambassador to her impressive list of accomplishments. The sportswear maker has announced that the freestyle and butterfly swimmer is the latest addition to its team of international athlete endorsers, representing UA Women alongside Misty Copeland and Lindsey Vonn.

Billionaires Impeachment Ad After World Series Game One

Wed, 25 Oct 2017 10:00:33 +0000

Today, I was watching game 1 of the World Series (Go Dodgers) and Tom Steyer’s (a billionaire) impeachment ad comes on my TV screen. Where he’s promoting a campaign to impeach the current, sitting President, President Donald J. Trump.

The ad is basically a series of situational images of President Trump along with a voiceover by Steyer. Steyer makes statements that are actually his opinions sound like facts. Well, maybe President Trump did say them but the ad keeps its accusations rather vague. Let me give you a few examples, first, the voiceover says, he’s (Trump) brought us to the brink of nuclear war, not exactly true, he doesn’t want North Korea to provoke us and force our hand into a potential nuclear war.

Burger King Reveals the Uncomfortable Truth About Bullying in a Remarkable In-Store Stunt

Tue, 24 Oct 2017 09:00:42 +0000

Bullying is a seemingly intractable problem, but there is one simple thing you can do about it. If you see it happening, you can step in and try to stop it.

Burger King, of all brands, makes that point saliently in a new ad from David Miami timed to National Bullying Prevention Month. Released this morning, the three-minute video features an interesting social experiment filmed by hidden cameras recently in a Los Angeles-area BK.

Bud Light Preps for a Special Sunday Night as It Tries to Make Ads That Break Into Culture

Mon, 23 Oct 2017 09:00:59 +0000

Bud Light is expressly trying to generate cultural buzz with its new “Famous Among Friends” campaign, and it sees this Sunday as its next big opportunity to do so.

The AB InBev brand, and agency Wieden + Kennedy New York, have created two 60-second commercials tailored to two high-profile events that day—the Patriots-Falcons NFL game Sunday night on NBC (8:30 p.m. ET), a rematch of February’s Super Bowl; and the Season 8 premiere of The Walking Dead on AMC, also airing Sunday evening (9 p.m. ET).

Add Value Or Be Labeled An Advertiser

Fri, 20 Oct 2017 09:00:36 +0000

TV is done. Radio is toast. Print is dead. Everything is always coming to an end. Unless it isn’t. Maybe life is circular, not linear.

One thing that does not appear to be coming to an end is the endless onslaught of bad advertising.

Many companies can’t waste their time and money fast enough on tired cliches and other advertising mishaps. We only need to turn on the TV to see the shocking lack of insights into the human condition.

Leather and Cookies by Axe

Mon, 16 Oct 2017 09:00:54 +0000

Way back in the 1970s, a team at Ogilvy came up with the timeless phrase “Two great tastes that taste great together.”

That classic bit of copywriting described the irresistible combination of chocolate and peanut butter in Reese’s cups. But it could apply to almost any two seemingly incongruous flavors, smells or other sensations, including … leather and cookies?

Since its 1984 debut, Axe has given the teenage boys of the world many classic bodywash and bodyspray scents, including Africa, Anti-Hangover and Denim. But this new product may be its oddest yet. The Unilever brand turned to German creative agency Dokyo to help promote the impossible combination of Leather + Cookies, and they did not disappoint.

Toyota's Championship Game

Mon, 09 Jan 2017 00:19:41 +0000

Toyota really scored big with this “Championship Game” commercial The spot features two sisters learn the meaning of sportsmanship when they attend their father’s wheelchair basketball game, nervously watching as he gets knocked to the ground by an opposing player, and then witness the dejection in his eyes after his team is defeated. As they are about to leave, he rolls over to the man who knocked him down and shakes his hand. It really appeals to the audience’s emotions, a tried and true tactic when advertisers feature “disability” in their advertising.

Domino's Made a 'Wipeable' Adult Onesie, So You Can Get Pizza All Over Yourself While Eating

Fri, 30 Dec 2016 15:42:02 +0000

Want to attack your pizza like a Neanderthal, but worried about getting sauce all over your fancy clothes? Domino’s has the perfect gag garment for you.

Just in time for New Year’s Day, which is Domino’s busiest day of the year in the U.K., the pizza chain has unveiled what it’s calling “the world’s first ‘wipeable’ onesie,” a ridiculous piece of attire made of “stain proof fabric with soft velveteen for comfort and resilience.”

Trump-Pence Logo Design is Quickly Replaced

Wed, 03 Aug 2016 22:49:37 +0000

Friday, July 15th, the Republican Presidential candidate Donald Trump got a new running mate and a new campaign logo. The first version of the logo received so much ridicule online and otherwise that it was quickly replaced. Take a look at version one, no wonder people thought “Hey, that logo is NSFW (Not Suitable for Work).

First Trump-Pence logo

Trump puts a square peg in a round hole with Pence. The logo comes from joint fundraising committee in the Republican National Convention (RNC). In my opinion, most people thought the TP stands for “Toilet Paper.” And of course the T going into the P, well that just didn’t leave anything for the imagination, so let the ridicule begin. People of course thought about anal sex, shit, ass wiping and and how much they dislike the candidate.

This Condom Maker Just Designed Some Sportswear

Sat, 30 Jul 2016 19:06:28 +0000

Condom sportswear A new fashion-flavored campaign is putting a new spin on the idea of a full-body condom.

To prove how comfortable its proprietary non-latex material really is, condom brand Skyn decided to create a line of athletic wear, and put it to the test.

A smoky, sultry 1:30 ad from Sid Lee Amsterdam features tech-infused clothing designer Pauline von Dongen describing her approach to the project, including dragonfly-wing-inspired flaps on the arms of a shirt, which can supposedly give a long jumper more, um, lift.

New Uncle Drew Featuring Kyrie Irving

Tue, 26 Jul 2016 21:50:10 +0000

It’s been a while since Inside That Ad has published a post. It’s been so long that we’ve even lost our original domain name. We are now a .NET instead of a .COM. In any case, to commemorate the City of Cleveland’s first sports victory in 52 years via the Cleveland Cavaliers. Here is another installment of Pepsi’s Uncle Drew.

You can see older chapters of this phenomenal Uncle Drew series in a previous post.

Coke Continues to Show Caring Towards Disabled Community

Sun, 07 Jun 2015 03:20:51 +0000

Hello world,

I always knew that the Coca-Cola Company was one of the greatest companies in the world. The advertisement that we’ll discuss today further strengthens my belief. What you see above are Coke can designs created so that blind individuals can read them. Now, here’s why I believe the company is one of the greats, I think these cans were designed so that blind individuals can also be a part of the " Friend" campaign.

Ronald Getting new Threads

Fri, 25 Apr 2014 05:03:09 +0000

Apparently, the most famous McDonald’s character is getting some new threads. The fashion upgrade will be done with the assistance of Tony award-winning costume designer Ann Hould-Ward, famous for designing for Broadway shows such as “Beauty and the Beast” and “Into the Woods,” according to Creativity.

I wonder what the reason is behind the new fashion statement? Ronald, where you starting to scare the kids with all the brightly colored clothes? Let me know what you think in the comments down below.

Mad Men: Final Season Underway

Wed, 23 Apr 2014 07:33:10 +0000

Hello World,

I realize that Inside That Ad has been off-line for a while but I really do have good reason, last August I began Pepperdine University’s full-time MBA program. Anyway, onto the most important topic, at least on this blog, “Advertising.” The final season of Mad Men began about two weeks ago and the psychedelic looking poster was a real attention grabber for me.

The psychedelic poster is courtesy of Milton Glaser, a graphic designer who also created the I ♥ NY logo. you all should roll on over to his site and check out some of his work, he’s at least got my approval. Back to the poster, supposedly it is a visual depiction of Don Draper’s mind.

Droga5's 'Recalling 1993' Project Turns NYC Pay Phones Into Geo-Located Time Capsules

Tue, 26 Mar 2013 14:50:59 +0000

Agency and client have launched “Recalling 1993,” offering a raw, unfiltered listen to what was going on around New York City 20 years ago. The campaign turns pay phones into geo-located time capsules—dial (855) FOR-1993 from any pay phone in Manhattan, and you will hear a personal account of what was going down in that particular area in 1993, a pivotal year in the city’s history. The recordings offer memories of everything from the World Trade Center bombing in the Financial District to the club culture at Limelight in Chelsea to the opening of Angels in America in Midtown.

Story Behind "Keep Calm and Carry On"

Fri, 15 Mar 2013 07:40:36 +0000

Apparently, there is an amazing story behind the “Keep Calm and Carry On” campaign. And that’s what I want the stories on Inside That Ad to be. To give you, the reader, the background story behind the campaign, advertisement, and/or agency.

The image below is courtesy of Adverblog.

Check out the video below for the full details.

The “Keep Calm and Carry On” campaign was born when the British government commissioned a series of propaganda posters intended to reassure the public during World War II with Germany. The campaign started with two posters. The first 2 posters are shown in the image below.

Geico Happier with Mutombo

Sat, 02 Mar 2013 06:07:14 +0000

NBA legend Dikembe Mutombo joins in the fun of American commercialism. In this commercial for insurance company Geico, Mutombo does the thing that he made into an art form during his NBA career “block.” Mutombo blocks people’s shots in various real life situations. For example, he blocks a business executive’s shot away from the trash can, a college coeds laundry is on the floor instead of the laundry basket, a 10-year old kids’ cereal is swatted all over the grocery store, all because Mutombo is so enthusiastic doing what he loves, “blocking.” All the while repeating some of his more memorable catch phrases such as “Not in my house” in his very unique accent.

Cossette Toronto Bungles Bugles Games

Sun, 10 Feb 2013 19:31:44 +0000

Client: Bugles Agency: Cossette Toronto

However, the two whitebread kids in the new Bugles commercials probably don’t have quality social lives, so to pass the time, they play five dull games with their snacks. Why five? Your guess is as good as mine.