Campaigns

Do you know Saver’s Remorse is? If not, the Amica Mutual Insurance Company wants to help you understand it. According to the company, they are diagnosing you with Saver’s remorse if you pay less for auto insurance, but the coverage is not what you’d like it to be. Then you might be suffering from this affliction Amica has coined as Saver’s Remorse. Amica has several ads highlighting the various things they cover with their insurance, but I haven’t found different spots for Saver’s Remorse. I thought they would make an entire campaign around a phrase usually known as buyer’s remorse, not what’s discussed in this spot. 

If Burger King and McDonald’s can work together on a humanitarian ad campaign, why can’t the rest of the world? If you’re a fan of burgers, it’s no surprise that the competitors are often guilty of throwing serious shade towards one another in front of millions of eyeballs but for just one day they are working in unison for a common goal.

Burger King, Argentina went one day without selling any whoppers in support of McDonald’s  with their annual fundraising campaign of donating $2 to Children With Cancer for every Big Mac and the signature burger that they sell. This seems to go over well with the public at least an appearance on social media. The net impact of Burger King sales of their most popular whopper wasn’t impacted at all. But unfortunately, the same thing applies for McDonald’s sales meaning that customers just showed up to buy their favorite burger.

This Bud is for 3 is the latest spot from Budweiser, featuring the legendary basketball player, Dwyane Wade. The spot successfully and elegantly demonstrates Wade’s impact on and off the court but focuses on the off the court part. Before watching the spot below, grab a box of tissues for the waterworks that will undoubtedly start to flow.

The Commercial

But this spot from Budweiser, featuring Wade’s mother and others he’s inspired and supported through extreme hardship, is obviously even more emotional than the usual parting salutes. Wade helped one of his fans graduate college via a full scholarship. Another lady in the spot lost everything in a house fire so Wade took her and her family on a shopping spree. He also supported yet another family of a fan who died in the Parkland shooting tragedy. In yet another example he motivated one of his fans to change his life for the better, inspiring him to go get a job. Finally, Wade’s own mother spoke about how he stood by her while she was incarcerated and he eventually bought her a church because she was a minister.

This spot for Capital One credit cards is titled “Bracket Buddy.” It features Samuel Jackson, Spike Lee and Charles Barkley check into a hotel. Sir Charles is seen carrying a parrot named Larry “Bird” who will guide his bracket through the March Madness tournament. Larry the bird also serves as Sir Charles’s good luck charm. What is supposed to make the spot really funny is that a few seconds later the real “Larry Bird” walks in with a good luck parrot named Charles Barkley. All three superstars laugh at the irony of the whole situation.

Today’s post is very much thanks to Ads of the World. I’m not sure why, but these ads remind me of comic strips from the 50s and 60s. These ads were created by TBWA for the French Railway Company.

Nike, the absolute god of all sports apparel has unveiled its follow-up, a 90-second ad narrated by Serena Williams set to air during last Sunday’s Academy Awards ceremony on ABC. The spot, from Wieden + Kennedy in Portland, not only champions the accomplishments of female athletes but serves as a call to action, telling viewers to “Dream Crazier.” My favorite part was the fact that they included an athlete with a disability, a fellow U of I alumni, Tatyana McFadden.

Every year a week after the Super Bowl there seems to be some controversy with a commercial that turns into an advertising industry conspiracy theory. This year is no exception. We are all familiar with the Hyundai commercial created by Innocean where Jason Bateman, the star of Netflix original show “Ozarks” plays the operator of an elevator from hell, taking unfortunate passengers to all sorts of awful places like jury duty and a vegan dinner party before they saw the white light in the form of Hyundai’s Shopper Assurance service. See the ad below, it was featured in Inside That Ad’s 2019 Super Bowl Central.

Hello World,

I was extremely disappointed with the final result of the Super Bowl game this past Sunday. As you probably have already figured out I was rooting for the Los Angeles Rams, who came up short this year. The game was so boring that one of the commentators actually called it the Snooze Bowl. On the other hand, the commercials did not disappoint. Microsoft’s ad titled: “For the Win” I believe really pulled at America’s heartstrings this year.

Hello World,

I read an interesting article this week regarding the Super Bowl. You know that not only is it football’s big day but it’s also a big day for advertising and marketing in general. One thing the city of Atlanta where the Super Bowl is taking place is known for is being the main headquarters of the Coca-Cola company (Coke). But Coke is not the main sponsor of the NFL, that honor goes to Pepsi. Pepsi is, of course, one of Coke’s main competitors. But I think Coke still got the last laugh over Pepsi in this year’s upcoming Super Bowl.

It’s time for the year-end lists, and here’s a fun one—the 2017 YouTube Ads Leaderboard, featuring the most-watched ads on the video platform this year.

You’ll recognize many of the spots, from Super Bowl commercials (Mr. Clean, Kia, Budweiser) to well-known celebrity spots (Natalie Portman for Miss Dior, Dwayne “The Rock” Johnson” for Apple).

Remarkably, the No. 1 spot on the list, with more than 150 million views, comes from India. It’s a Samsung spot that we wrote about back in January, shortly after it broke and began pulling in views by the millions in just its first few days.