https://www.insidethatad.com/brand/weight-watchers/Recent content in Weight Watchers on Inside That AdHugoen-USSat, 16 Oct 2010 17:01:00 +0000https://www.insidethatad.com/posts/before-and-after-models/Sat, 16 Oct 2010 17:01:00 +0000https://www.insidethatad.com/posts/before-and-after-models/<p><a href="http://www.vipmedicum.ee/">VIP Medicum</a>, a beauty clinic in Tallinn, Estonia pulled off a controversial marketing stunt in the video you see above. They hired models to act as the “Before” and “After” result of their weight-loss program. Now, I realize that before and after photos are a standard in weight-loss advertising but to use real people?</p> <p>From what I understand the “Before” model didn’t mind but I think all that really means is that she really needed the money from her job. The models were required to hand out brochures for the clinic. I wonder if each model handed out the brochure for their own body type? You know what I mean, the fat model would handout brochures saying this is how you shouldn’t and the thin one giving out brochures saying this is how you should be. I mean they did it already using real human beings; they might as well remain in the forefront of the consumer’s mind my giving out corresponding brochures.</p>