Under Armour Finds a Remarkable New Ad Star in Teenage Refugee Olympian Yusra Mardini

Thu, 26 Oct 2017 09:00:10 +0000

She didn’t take home any medals, but her story was perhaps the most inspiring of the 2016 Rio Olympics.

Now, 19-year-old Yusra Mardini can add

Under Armour brand ambassador to her impressive list of accomplishments. The sportswear maker has announced that the freestyle and butterfly swimmer is the latest addition to its team of international athlete endorsers, representing UA Women alongside Misty Copeland and Lindsey Vonn.

Michael Phelps Proves Power of .01 Seconds in BBDO Brazil Olympic Spot

Fri, 13 Jul 2012 05:08:00 +0000

There are two primary reasons to love the Olympics: the games inspire a swell of national pride and a deluge of epic hero’s-journey ads. With their superhuman efforts, both athletes and their sponsors encourage Olympic watchers to live more fully, conquering their daily obstacles. Lift the groceries higher! Cross the street faster!The latest spot from Visa’s Go World campaign, which we’ve been told has yet to air, contributes to the uplifting nature of our favorite worldwide competition. Created by BBDO Brazil, the ad invites viewers to “just think of the cheers if lightning strikes twice.” Consider the roar if, in the time it takes lightning to strike, Michael Phelps wins another gold medal. Victory in 100th of a second.Narrated once again by Morgan Freeman (who, of course, has also shown his VO chops in March of the Penguins *and Science Channel’s Through the Wormhole), this is the latest ad in a series that celebrates supportive fans and their loud noises. For those who can’t be at the games in person, Visa invites them to share their encouragement via Facebook and a “Cheer application .” The best cheers go on TV. Read more at: http://www.mediabistro.com/agencyspy/michael-phelps-proves-power-of-01-seconds-in-bbdo-brazil-olympic-spot_b35949.

Under Armour on Inside That Ad

Under Armour Finds a Remarkable New Ad Star in Teenage Refugee Olympian Yusra Mardini

Michael Phelps Proves Power of .01 Seconds in BBDO Brazil Olympic Spot