<?xml version="1.0" encoding="utf-8" standalone="yes"?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title>SoBe Lifewater on Inside That Ad</title><link>https://www.insidethatad.com/brand/sobe-lifewater/</link><description>Recent content in SoBe Lifewater on Inside That Ad</description><generator>Hugo</generator><language>en-US</language><lastBuildDate>Tue, 06 Jan 2009 20:46:00 +0000</lastBuildDate><atom:link href="https://www.insidethatad.com/brand/sobe-lifewater/index.xml" rel="self" type="application/rss+xml"/><item><title>3D Ads on Super Sunday</title><link>https://www.insidethatad.com/posts/3d-ads-on-super-sunday/</link><pubDate>Tue, 06 Jan 2009 20:46:00 +0000</pubDate><guid>https://www.insidethatad.com/posts/3d-ads-on-super-sunday/</guid><description>&lt;p&gt;&lt;a href="http://www.dreamworksanimation.com"&gt;Dreamworks Animation&lt;/a&gt; and PepsiCo&amp;rsquo;s &lt;a href="http://www.thrillicious.com"&gt;SoBe Lifewater&lt;/a&gt; have joined together with &lt;a href="http://www.intel.com"&gt;Intel Corporation&lt;/a&gt; and &lt;a href="http://www.nbc.com"&gt;NBC&lt;/a&gt; to present an ad in 3-D for the first time in television history. The ad will be debut trailer for Dreamworks’ new 3-D animated film &amp;ldquo;&lt;a href="http://www.apple.com/trailers/dreamworks/monstersvsaliens/"&gt;Monsters vs. Aliens&lt;/a&gt;,&amp;rdquo; which comes to theaters in the U.S. on March 27th. To get the full experience of the trailer it must be viewed using 3-D glasses that the &lt;a href="http://www.intel.com"&gt;Intel Corporation &lt;/a&gt;has produced. The glasses will be distributed by PepsiCo’s &lt;a href="http://www.thrillicious.com/"&gt;Sobe Lifewater&lt;/a&gt; brand.&lt;/p&gt;</description></item></channel></rss>