https://www.insidethatad.com/brand/rip-curl/Recent content in Rip Curl on Inside That AdHugoen-USFri, 22 Oct 2010 07:17:00 +0000https://www.insidethatad.com/posts/rip-curl-films/Fri, 22 Oct 2010 07:17:00 +0000https://www.insidethatad.com/posts/rip-curl-films/<p>Surfing super-brand Rip Curl teamed up with <a href="http://www.timeslicefilms.com/">Timeslice Films</a> to capture surfers in “bullet time.” Bullet time is the camera effect seen for the first time in the 1999 blockbuster hit movie The Matrix.</p> <p>I wanted to share this with you guys because I got the sense this is yet another creative attempt at <a href="http://insidethatad.blogspot.com/en.wikipedia.org/wiki/Branded_entertainment">branded entertainment</a>. One of the earliest cases of this, I remember reading about during my graduate school days was <a href="http://wiki.media-culture.org.au/index.php/Viral_Marketing_-_Case_Study_-_BMW_Films">BMW Films</a>. An interactive marketing campaign released on the Internet to help promote the new luxury car of that particular year obviously.</p>