https://www.insidethatad.com/brand/ricoh/Recent content in Ricoh on Inside That AdHugoen-USWed, 11 Mar 2009 17:28:00 +0000https://www.insidethatad.com/posts/windvertising-getting-bigger/Wed, 11 Mar 2009 17:28:00 +0000https://www.insidethatad.com/posts/windvertising-getting-bigger/<p><a href="http://2.bp.blogspot.com/_ZrvRLk7aCg4/SbgSA2TM6cI/AAAAAAAAAGQ/gtWj3eIhjBM/s1600-h/ricoh.jpg"><img src="http://2.bp.blogspot.com/_ZrvRLk7aCg4/SbgSA2TM6cI/AAAAAAAAAGQ/gtWj3eIhjBM/s320/ricoh.jpg" alt=""></a> Just a bit over a month ago I wrote a post on <a href="http://insidethatad.blogspot.com/2009/02/here-comes-windvertising.html">Windvertising</a> and now its great to see that its being noticed on a much larger scale. According to a <a href="http://www.brandweek.com/bw/content_display/news-and-features/green-marketing/e3idb7a65553a4b13f677c1a238c82f4cd9">Brandweek article</a>, <a href="http://www.ricoh-usa.com/index.asp">Ricoh</a> a large provider of office technology is teaming up with <a href="http://wepower.us/home">WePOWER</a> to implement a more eco-friendly advertising solution for the company. The company&rsquo;s more eco-friendly advertising will display in the middle of Times Square.</p> <p>WePOWER will implement its technology which will consist of 16 wind turbines and 64 solar panels. This new execution will supposedly save $15,000 in electricity bills. This will obviously reduce the company&rsquo;s carbon footprint tremendously. Lots of companies are attempting to &ldquo;<a href="http://en.wikipedia.org/wiki/Green_IT">go green</a>&rdquo; these days which will undoubtedly help the environment and give them a good corporate image.</p>