https://www.insidethatad.com/brand/rexona/Recent content in Rexona on Inside That AdHugoen-USThu, 12 Mar 2009 22:38:00 +0000https://www.insidethatad.com/posts/disabled-dancer/Thu, 12 Mar 2009 22:38:00 +0000https://www.insidethatad.com/posts/disabled-dancer/<p><a href="http://insidethatad.blogspot.com/www.saatchi.co.uk">Saatchi &amp; Saatchi, London</a> created commercials that feature a disabled dancer for its &ldquo;Life Flows Better&rdquo; campaign for Visa. The dancer, <a href="http://en.wikipedia.org/wiki/Bill_Shannon">Bill Shannon</a> uses his crutches and skateboard to perform his dance routine. I guess they figured that his routine meshes well with the theme of the campaign. Out of all the creative campaigns that they could have done they chose a commercial idea that centers around a disabled dancer? Does visa have an image problem that they are trying to resolve?</p>