https://www.insidethatad.com/brand/old-spice/Recent content in Old Spice on Inside That AdHugoen-USTue, 10 Aug 2010 16:58:00 +0000https://www.insidethatad.com/posts/the-man-your-man-could-smell-like/Tue, 10 Aug 2010 16:58:00 +0000https://www.insidethatad.com/posts/the-man-your-man-could-smell-like/<p>So, <a href="http://www.wk.com">Wieden + Kennedy</a> truly believes that their “The Man Your Man Could Smell Like” campaign worked and I think I am in agreement. W+K released a video demonstrating their results visually, a video case study if you will. The video above is mostly clips of various spots. Some of the stats that W+K mentioned include:</p> <p>• Old spice accounted 75% of conversations in the deodorant category. • YouTube video reached 40 million views in a week. • Campaign impressions were 1.4 billion. • Sales apparently went up 27%.</p>