Nike on Inside That Ad

Nike Tells People, For Once, Don't Do It

Wed, 22 Jul 2020 00:10:32 +0000

Nike, one of my favorite shoe brands of all time, recently released an ad calling on all Americans not to do what their brand usually tells them to do. Instead, one of the nation’s leading athletic apparel companies called on individuals to not turn their back on the painful issue of racism in the United States. The ads themselves are a series of simple yet powerful statements set on a black background. The comments themselves are a series of cowardice or adverse actions that we should not do. For example, don’t pretend there’s not a problem in America. Don’t turn your back on racism. Don’t accept innocent lives being taken from us. Don’t make any more excuses. Don’t think this doesn’t affect you. Don’t sit back and be silent."

Nike's Dream Crazier Ad Teaches Us to Strive for More

Wed, 27 Feb 2019 23:37:36 +0000

Nike, the absolute god of all sports apparel has unveiled its follow-up, a 90-second ad narrated by Serena Williams set to air during last Sunday’s Academy Awards ceremony on ABC. The spot, from Wieden + Kennedy in Portland, not only champions the accomplishments of female athletes but serves as a call to action, telling viewers to “Dream Crazier.” My favorite part was the fact that they included an athlete with a disability, a fellow U of I alumni, Tatyana McFadden.

Nike’s New Nothing Beats a Londoner

Tue, 20 Feb 2018 09:00:35 +0000

Some Nike commercials are as memorable for their camerawork, and the way they’re shot, as for their celebrity stars or message of inspiration.

Guy Ritchie’s stunning 2008 spot “Take It to the Next Level” immediately comes to mind. A decade later, the brand’s newest effort from Wieden + Kennedy London, titled “Nothing Beats a Londoner,” is likewise technically breathtaking, in part thanks to the efforts of Riff Raff directors Megaforce.

Originally posted on Adfreak

Agencies Helping Agencies

Thu, 19 Oct 2017 09:00:31 +0000

Why doesn’t Wieden + Kennedy/Portland spawn more startup agencies—something that Goodby Silverstein & Partners in San Francisco has successfully done for years? As someone who knows the Portland market, lack of client opportunities is the most obvious answer.

Nike with the World's Fastest Commercial

Fri, 03 Jul 2015 06:08:47 +0000

The shoe giant Nike recently created the fastest commercial ever advertising their newest Zoom Air sneakers. the spot features some of the world’s best athletes doing what they do best at lightning speed. That lightning speed is demonstrated via time lapse video technology of course. Let me know what you think of the spot down below.

The spot was created courtesy of an agency with one of the funniest names I’ve ever heard of “Must Be Something” also based out of Portland. Being in close proximity to your client must provide extra incentive to produce outstanding work. Anyway, let me know what you guys think of the commercial that incidentally takes a minute and 30 not the traditional 30 seconds.

Paralympian Out Runs Tragedy

Mon, 28 May 2012 21:13:00 +0000

Normal.dotm 0 0 1 116 666 Anwar & Co. 5 1 817 12.0 0 false 18 pt 18 pt 0 0 false false false
The spot above, a PSA ad for the Canadian Paralympic Committee takes the cake for inspiring storytelling. And with the Paralympic only being about six weeks away I thought I’d share. The spot uses amputee runner Alister McQueen races around a track at night, initially he only dodges wheelchairs but as he progresses through different elements of a car accident. For example, he runs through a rehabilitation room, a trauma ward staffed with medical personnel and even a row of emergency crews. Interestingly, the PSA was filmed in one continuous shot to accomplish the project quickly due to threats of rain. As for the order of events, the ambulance crews and rehab scenes were placed ahead of the actual crash so it would seem more like a dream sequence. This spot was created by BBDO Toronto. Best,-A.B.

Nike: XI Men

Thu, 02 Jun 2011 06:31:00 +0000

** The ad above is courtesy of Kiss My Black Ads. A Nike ad to celebrate AC Millan’s Series A win. The ad brings together any adolescent males’ two favorite past times, sports and comics.

I’ve asked the curator of KMBA, Craig Brimm if it is possible to get an actual print of this ad. Why? Cause this is what I call true art, people!

The Credits********Advertising Agency: Giuliano Garonzi Studio, Milan, Italy Art Director: Giuliano Garonzi Illustrator: Mauro Marchesi Copywriter: Rino Anzi **Best,-A.B.

A Consolation Ad From Nike

Sat, 22 Jan 2011 07:10:00 +0000

As most of you probably already know, Oregon lost the title game to Auburn on Monday, January 10, 2011 by a score of 22-19. Nike has a special place in its heart for the ducks because co-founder Phil Knight is an alumnus of the school. Knight also donated a $100 million to Oregon athletics along with tons of uniform combinations for the team to wear on the field. To love your school is something I understand completely but why does a big client like Nike approve an ad like the one shown above? When I read the copy I saw it as praise for the losing team.

Vick Returns to Advertising

Tue, 21 Dec 2010 07:04:00 +0000

Michael Vick, the superstar quarterback who was put in jail for illegal dogfighting is back to advertising. Vick was in jail for about 21 month and most of his blue chip marketers such as Nike have let him go. But he is back, even if it’s on a much smaller scale as a spokesman for Woodbury Nissan in Philadelphia/New Jersey according to an AdAge article.

According to the article will not receive any monetary compensation for the spot you see above except for the use of Nissan Armada. As stated earlier the spot above is on a much smaller scale compared to what the QB used to do in the advertising game but it does get his name back out there.

Michael Jordan on LeBron James

Mon, 13 Dec 2010 01:07:00 +0000

A new video making the rounds on YouTube is an advertising mashup. The mashup takes segments from two separate commercials and patches them together to create a clear message. The message: The king could still learn a thing or two from “His Airness.” Read the full Ad Age article.

Here is the Mashup ad video.

Here is the original commercial created by W+K.

They aren’t really sure who created the mashup.

Best, -A.B.

He is Certainly NOT a Failure

Sat, 20 Nov 2010 18:54:00 +0000

You certainly can’t call this man a failure with all the things he has accomplished on the basketball court. The commercial above is an awesome spot done by Wieden + Kennedy. Michael Jordan is without a doubt the best basketball player that has ever played the game in my opinion.

Enjoy, -A.B.

LeBron, What Should I Do

Thu, 28 Oct 2010 06:05:00 +0000

This commercial just aired during Inside The NBA featuring the new king of Miami, LeBron James. Inside The NBA aired right after the L.A. Lakers two-point win to start the 2010-2011 season.

The spot several clips of LeBron in various situations like a press conference, poet, on a basketball court, in a construction site, all asking the question “What should I do? In the spot he also provides possible answers in question form like “Should I admit that I made mistakes?” Should I really believe I ruined my legacy? Should I have my tattoo removed? If you follow basketball like I do you would know that this commercial mocks the publics reaction to “The Decision.”

Puppets Got Jokes

Mon, 01 Jun 2009 02:02:00 +0000

Here is yet another puppet commercial except this time it is a parody off of another commercial that Kobe did for Nike. In the spot above Kobe jumps over a car, in the one below the Kobe-LeBron puppets make fun of it. Yeah even puppets got jokes.

Best, A.B.

Puppet Follow-up

Tue, 26 May 2009 18:54:00 +0000

Here are the latest two spots for Nike involving puppets that resemble the two NBA stars. This is simply a follow up to the post I wrote earlier Titled “LeBron, Kobe “Just Do It” Puppet Style” I posted these simply for your enjoyment.

Best, A.B.

LeBron, Kobe "Just Do It" Puppet Style

Tue, 12 May 2009 21:25:00 +0000

A friend of mine from work showed me the new Nike commercial above. According to a few other blogs these new puppet commercials are part of a new Nike ad campaign being rolled out during the playoffs. They create puppets that resemble the two top players in the NBA. LeBron puppet is so excited about the upcoming playoffs and he cannot hide it while Kobe is the more stoic of the two.

Good VS Evil

Wed, 18 Feb 2009 06:15:00 +0000

I saw the commercial above on my YouTube landing page and I liked it so I thought I’d share. It’s a Nike spot with famous soccer players facing off against demons in a soccer match. I believe its simply a brand awareness spot. I know what your thinking, who is not aware of the Nike brand right? But really what are they promoting in that spot besides the Nike brand name?