https://www.insidethatad.com/brand/mountain-dew/Recent content in Mountain Dew on Inside That AdHugoen-USThu, 22 Jan 2009 23:05:00 +0000https://www.insidethatad.com/posts/voltage-everywher/Thu, 22 Jan 2009 23:05:00 +0000https://www.insidethatad.com/posts/voltage-everywher/<p><a href="http://4.bp.blogspot.com/_ZrvRLk7aCg4/SXj78UA4NSI/AAAAAAAAACw/Y1aIO_shwNo/s1600-h/Picture+2.png"><img src="http://4.bp.blogspot.com/_ZrvRLk7aCg4/SXj78UA4NSI/AAAAAAAAACw/Y1aIO_shwNo/s400/Picture+2.png" alt=""></a> Mountain Dew has recently introduced a new berry-flavored drink that they hope will saturate the web. The campaign known as “Voltage Everywhere” is primarily a <a href="http://en.wikipedia.org/wiki/Viral_marketing">viral marketing</a> effort on the part of <a href="http://www.pepsico.com">PepsiCo</a>. The “Voltage Everywhere” campaign is asking people to go to <a href="http://www.dewmocracyvoltage.com">Dewmocracyvoltage.com</a> where dew fans are rewarded points for spreading the word about the new soft drink.</p> <p>By spreading the word I mean talking it up on social networks like <a href="http://www.facebook.com">Facebook</a> and <a href="http://www.myspace.com">MySpace</a> just to name a few. They can place notes on message boards and start fan pages. Fans can then collect points towards things like an <a href="http://www.xbox.com">Xbox</a> or <a href="http://www.apple.com/itunes/">iPod</a>. This type of promotion is the year 2009 version of school promotions such as “look under the cap to win.”</p>