Microsoft on Inside That Ad

Microsoft Shines a Light on Disability with For the Win Super Bowl Commercial

Wed, 06 Feb 2019 22:38:18 +0000

Hello World,

I was extremely disappointed with the final result of the Super Bowl game this past Sunday. As you probably have already figured out I was rooting for the Los Angeles Rams, who came up short this year. The game was so boring that one of the commentators actually called it the Snooze Bowl. On the other hand, the commercials did not disappoint. Microsoft’s ad titled: “For the Win” I believe really pulled at America’s heartstrings this year.

Microsoft: We Will Continue Our Scroogled Campaign “As Long As Google Keeps Scroogling People”

Tue, 05 Mar 2013 06:53:54 +0000

Despite rumors to the contrary, Microsoft’s Scroogled campaign is long from over. Earlier today, a number of publications picked up on a comment by Bing Search Director Stefan Weitz who told KQED that the campaign is “about finished.” Now, however, a Microsoft spokesperson has told us that this is not true and that we should “stay tuned for the next chapter.”

Here is the full statement from Microsoft:

“Scroogled will go on as long as Google keeps Scroogling people. We know Google doesn’t like it when the facts come out. Chapter two of the consumer education campaign has shown people care about their privacy. More than 3.5 million people visited scroogled.com, and nearly 115,000 people signed a petition asking Google to stop going through their Gmail. Stay tuned for the next chapter.”

Microsoft Tries to One Up Apple

Tue, 16 Nov 2010 16:06:00 +0000

Since Apple is through thrashing Microsoft with their famous “Get A Mac” campaign created by TBWA Chiat/Day. Microsoft tries to one up its rival with its new campaign. The new campaign points out the lack of Blu-ray in even the latest Mac currently available in the market.

I am almost 100 percent positive that in subsequent they will point out features available in Windows 7 that the Mac doesn’t currently have. Oh, and the ad agency for Microsoft is CP+B.

Windows 7 Phone, Really

Sun, 07 Nov 2010 18:54:00 +0000

The new Microsoft Windows 7 phone campaign, by Crispin Porter + Bogusky, shows things happening to people that make them go “Really”? Meaning, the things that are happening to them are so, utterly unbelievable they can’t believe it actually happened which makes them exclaim, really? Some of the example scenarios from the spot include viewing your phone while in the shower, dropping your phone in the urinal because of texting while in the men’s room, but texting while giving a message has to be my favorite only because saying “really” at a time like that seems truly appropriate.

PC, Fighting The Good Fight

Tue, 14 Apr 2009 23:20:00 +0000

On March 28th I wrote about the new ads being produced by Crispin Porter + Bogusky for the Windows platform to fight off the Apple marketing assault. The ads are still attacking the fact that Macs are still very expensive and aren’t available to everyone. In the ad above CP+B uses two kids, while in their first attempt they used the naive PC shopper “Lauren” who we found out later, is just an actress and probably not looking for a new PC.

Microsoft and Basketball

Thu, 02 Apr 2009 22:17:00 +0000

Is it possible that Microsoft is trying to get into the spirit of March Madness with the ad above? Maybe I don’t have as good of a grasp on what quality advertising is, as I once thought. Why is the illustration above relevant to the product being advertised by the Redmond company? For those of you who don’t know, Microsoft Visual Studio is used for writing programs. How does the copy in the ad above make the connection related to monsters and basketball?