https://www.insidethatad.com/brand/microsoft-bing/Recent content in Microsoft Bing on Inside That AdHugoen-USSun, 14 Jun 2009 04:53:00 +0000https://www.insidethatad.com/posts/bing-keeps-you-from-looking-like-a-moron-or-does-it/Sun, 14 Jun 2009 04:53:00 +0000https://www.insidethatad.com/posts/bing-keeps-you-from-looking-like-a-moron-or-does-it/<p>Sorry for the long delay between posts everyone. But I can’t write posts in my office anymore because of recent changes to my work schedule. Anyway, let’s talk about <a href="http://www.blogger.com/www.bing.com">Bing</a> baby. Bing is <a href="http://www.microsoft.com/">Microsoft’s</a> latest attempt to catch up with all mighty Google with respect to search engines. The campaign claims that Bing is the “Cure” to search overload.</p> <p>If you watch the spot you can understand what they tried to do with this particular creative execution. They are simply saying that with traditional search engines your results are loaded with sites that seem related to what you searched for but they really aren’t. The way they visually demonstrate this is by having one person say something they are looking for like “cheap tickets” and others would make a million suggestions for similar terms. After even 10 seconds of listening to this you will be extremely annoyed and that when they make the statement Bing is the cure to search overload.</p>