https://www.insidethatad.com/brand/lexus/Recent content in Lexus on Inside That AdHugoen-USThu, 29 Jan 2009 20:02:00 +0000https://www.insidethatad.com/posts/in-the-hands-of-perfection/Thu, 29 Jan 2009 20:02:00 +0000https://www.insidethatad.com/posts/in-the-hands-of-perfection/<p>I know that because of my physical disability I could probably never be a card stacker. After seeing the Lexus spot above my feelings were confirmed. Not only does stacking cards take extraordinarily steady hands but it also takes the patience of a saint. The fact that patience is even required automatically disqualifies me.</p> <p>For this TV spot Lexus requested the services of <a href="http://en.wikipedia.org/wiki/Bryan_Berg">Bryan Berg</a>, the world-record holder in cardstacking. It took berg 18 days and 108,864 cards to create the structure used. The commercial&rsquo;s premise was to demonstrate how quite the Lexus ES&rsquo;s engine can be, I believe. But seeing all the cards come crashing down because of a door slam would irritate me as a viewer but that doesn&rsquo;t really matter.</p>