https://www.insidethatad.com/brand/johnnie-walker/Recent content in Johnnie Walker on Inside That AdHugoen-USSat, 26 Feb 2011 19:32:00 +0000https://www.insidethatad.com/posts/imprintation-advertising/Sat, 26 Feb 2011 19:32:00 +0000https://www.insidethatad.com/posts/imprintation-advertising/<p><a href="http://3.bp.blogspot.com/-mYHpZDbSQlI/TWZJ4UFlwyI/AAAAAAAAMyU/FsM1HnPxd-s/s1600/Superette_Short_Shorts.jpg"><img src="http://3.bp.blogspot.com/-mYHpZDbSQlI/TWZJ4UFlwyI/AAAAAAAAMyU/FsM1HnPxd-s/s400/Superette_Short_Shorts.jpg" alt=""></a>  <br> Saw the ad above on <a href="http://copyranter.blogspot.com/">Copyranter</a> (they got it <a href="http://www.bestadsontv.com/">via</a>), it’s an ad for <a href="http://www.superette.co.nz/">Superette</a>, an Auckland, New Zealand boutique chain that wanted to promote their sale for short-shorts. So, what’s the unique medium used for advertising? They placed indented plates on bus stop seating areas and park benches to leave imprints on people&rsquo;s thighs. The goal is that the plates make clear imprints on people&rsquo;s backsides so that they attract the attention of on lookers (a.k.a. perverts) to the featured sale. Oh, and when I say they I mean <a href="http://www.ddb.co.nz/">DDB Auckland</a>. Well, I have a few issues with the ad above and the way it was executed.</p>