https://www.insidethatad.com/brand/ice-breakers/Recent content in Ice Breakers on Inside That AdHugoen-USTue, 26 May 2009 18:08:00 +0000https://www.insidethatad.com/posts/ice-breakers-turn-you-to-mr-freeze/Tue, 26 May 2009 18:08:00 +0000https://www.insidethatad.com/posts/ice-breakers-turn-you-to-mr-freeze/<p>Stardust Studios transformed the scruffy looking kid in the spot into a corny looking version of Mr. Freeze in the spot above for Ice <a href="http://en.wikipedia.org/wiki/Ice_Breakers_%28candy%29">Breakers Cool Mint candy</a>. As someone from the account side of advertising I would love to look at the strategy plan and creative brief behind this creative execution. More specifically, what’s the big idea? The candy puts you in a different state of mind; because the character that the kid transforms into is something I think you would see if you were tripping on acid.</p>