HOKA's 'Together We Fly Higher' Is a Running Ad That Isn't Really About Running

Thu, 25 Jun 2026 09:00:00 +0000

Most performance footwear advertising is about the individual. The lone runner before dawn. The athlete breaking through the wall. The shoe that makes you faster, tougher, better. HOKA’s 2025 global campaign, created by Anomaly, deliberately walks away from that playbook — and in doing so, produces something more memorable than any of it.

“Together We Fly Higher” launched globally in July 2025 and centers on a deceptively simple idea: no runner gets there alone.

HOKA on Inside That Ad

HOKA's 'Together We Fly Higher' Is a Running Ad That Isn't Really About Running