https://www.insidethatad.com/brand/ford/Recent content in Ford on Inside That AdHugoen-USMon, 23 Feb 2009 20:56:00 +0000https://www.insidethatad.com/posts/gymkhana/Mon, 23 Feb 2009 20:56:00 +0000https://www.insidethatad.com/posts/gymkhana/<p>The video above is a marketing video to promote the sport of <a href="http://en.wikipedia.org/wiki/Gymkhana_(motorsport)">Gymkhana</a> to become larger in the U.S. Gymkhana is the real live version of the movie &ldquo;<a href="http://www.imdb.com/title/tt0463985/">Tokyo Drift</a>.&rdquo; The above viral Web-video was apparently watched over 29 million times via various sources.</p> <p>The video was produced for rally racer <a href="http://insidethatad.blogspot.com/www.kenblockracing.com">Ken Block</a>, DC Shoes and Subaru. The agency the produced the above Web-video is called <a href="http://madmedia.com/_site/film_subaru_gymkhana.htm">Mad Media</a>. My question is, will this video actually result in more events taking place in major U.S. cities, higher ticket sales, and major event sponsoring companies?</p>