ESPN on Inside That Ad

ESPN Roll Tide

Mon, 03 Dec 2012 05:12:00 +0000

ESPN and their ad agency Wieden + Kennedy’s “It’s not crazy, it’s sports” campaign have produced a plethora of funny ads highlighting fans’ undying commitment to their teams. But Inside That Ad’s favorite has to be ESPN’s “Roll Tide.” By the way, does anyone know what “Roll Tide” actually means?

I saw this ad today while watching the 2012 World Series of Poker on ESPN. Enjoy, I know I did.

Best, A.B.

ESPN and W+K Team Up

Mon, 13 Sep 2010 00:10:00 +0000

Wieden+Kennedy New York went to work for ESPN and created the “It’s Not Crazy, It’s Sports” brand campaign to share with the public the norms of the sports world. The only issue I have with it is that it’s like beating a dead horse. People already know that sports discussions are a normal part of American culture. The spot is funny and entertaining but it didn’t tell teach me anything I didn’t already know.