https://www.insidethatad.com/brand/disability-series/Recent content in Disability Series on Inside That AdHugoen-USTue, 07 Jun 2011 06:53:00 +0000https://www.insidethatad.com/posts/disability-series-the-r-word/Tue, 07 Jun 2011 06:53:00 +0000https://www.insidethatad.com/posts/disability-series-the-r-word/<p>The ad above is a commercial on behalf of the <a href="http://www.r-word.org/r-word-not-acceptable-psa.aspx">Special Olympics</a>. The campaign is aimed to educate and stop the spread of the “R” word, it being the derogatory term “retarded.” It aims to educate people that the R-word is just as derogatory as any word out there.</p> <p>I believe the commercial was created by BBDO, New York.</p> <p>Best, -A.B.</p>