<?xml version="1.0" encoding="utf-8" standalone="yes"?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title>Change for Life on Inside That Ad</title><link>https://www.insidethatad.com/brand/change-for-life/</link><description>Recent content in Change for Life on Inside That Ad</description><generator>Hugo</generator><language>en-US</language><lastBuildDate>Mon, 23 Mar 2009 19:39:00 +0000</lastBuildDate><atom:link href="https://www.insidethatad.com/brand/change-for-life/index.xml" rel="self" type="application/rss+xml"/><item><title>Gaming Industry Upheaval</title><link>https://www.insidethatad.com/posts/gaming-industry-upheaval/</link><pubDate>Mon, 23 Mar 2009 19:39:00 +0000</pubDate><guid>https://www.insidethatad.com/posts/gaming-industry-upheaval/</guid><description>&lt;p&gt;&lt;a href="http://4.bp.blogspot.com/_ZrvRLk7aCg4/ScflwflJ8SI/AAAAAAAAAG4/a_d_ku9dAqA/s1600-h/video+game.jpg"&gt;&lt;img src="http://4.bp.blogspot.com/_ZrvRLk7aCg4/ScflwflJ8SI/AAAAAAAAAG4/a_d_ku9dAqA/s320/video+game.jpg" alt=""&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;In the U.K. the game industry is upset because of the new ads appearing in U.K. government&amp;rsquo;s &lt;a href="http://www.nhs.uk/Change4Life/Pages/default.aspx"&gt;Change For Life campaign&lt;/a&gt;, let&amp;rsquo;s just say it puts them in a negative light and the industry isn&amp;rsquo;t too happy about it. The image of the board-looking child with a joystick in his hands and a headline that included the word death really ticked the industry off. The campaign was only intended to promote a healthier lifestyle not cause riots.&lt;/p&gt;</description></item></channel></rss>