https://www.insidethatad.com/brand/capri-sun/Recent content in Capri Sun on Inside That AdHugoen-USFri, 07 May 2010 15:08:00 +0000https://www.insidethatad.com/posts/disrespectoids-from-capri-sun/Fri, 07 May 2010 15:08:00 +0000https://www.insidethatad.com/posts/disrespectoids-from-capri-sun/<p><a href="http://brands.kraftfoods.com/caprisun/">Cupri Sun’s</a> new &ldquo;Respect the pouch&rdquo; campaign is a bit disturbing to me. And I believe that I have a valid reason. In the video above several TV spots within the campaign are shown. The last spot shown features a girl on a beach that barriers the Cupri Sun pouch in the sand. As her punishment she is turned into a sand sculpture. This is caused by the magical super powers the pouch apparently possesses. In my opinion, this only serves to put the brand in a negative light. I don’t think this was the company’s intended position.</p>