https://www.insidethatad.com/brand/bench/Recent content in Bench on Inside That AdHugoen-USWed, 20 Oct 2010 05:54:00 +0000https://www.insidethatad.com/posts/disabled-in-non-pity-ad-success/Wed, 20 Oct 2010 05:54:00 +0000https://www.insidethatad.com/posts/disabled-in-non-pity-ad-success/<p><a href="http://1.bp.blogspot.com/_ZrvRLk7aCg4/TL6BSHWDPfI/AAAAAAAAAPo/2k2p0yNfPKw/s1600/gimp+ad.jpg"><img src="http://1.bp.blogspot.com/_ZrvRLk7aCg4/TL6BSHWDPfI/AAAAAAAAAPo/2k2p0yNfPKw/s320/gimp+ad.jpg" alt=""></a> I saw the ad above on <a href="http://www.blogger.com/www.adfreak.com">Adfreak</a> and I just had to write about it. Why, you ask? Because the featured model is missing a limb, it is extremely rare that a person with a disability is featured in an ad that doesn’t scream, “Pity me.” Granted the ad was created for a campaign to help raise awareness about disability issues in the French speaking area of Belgium. But be honest, disability isn’t the first thing you thought when you saw the ad? As somebody with an advertising background and a disability I was extremely proud of this ad.</p>