https://www.insidethatad.com/brand/axe/Recent content in Axe on Inside That AdHugoen-USMon, 16 Oct 2017 09:00:54 +0000https://www.insidethatad.com/posts/leather-and-cookies/Mon, 16 Oct 2017 09:00:54 +0000https://www.insidethatad.com/posts/leather-and-cookies/<p>Way back in the 1970s, a team at Ogilvy came up with the timeless phrase “Two great tastes that taste great together.”</p> <p>That classic bit of copywriting described the irresistible combination of chocolate and peanut butter in Reese’s cups. But it could apply to almost any two seemingly incongruous flavors, smells or other sensations, including … leather and cookies?</p> <p>Since its 1984 debut, Axe has given the teenage boys of the world many classic bodywash and bodyspray scents, including Africa, Anti-Hangover and Denim. But this new product may be its oddest yet. The Unilever brand turned to German creative agency Dokyo to help promote the impossible combination of Leather + Cookies, and they did not disappoint.</p>https://www.insidethatad.com/posts/different-scent-kiss/Mon, 16 Nov 2009 16:21:00 +0000https://www.insidethatad.com/posts/different-scent-kiss/https://www.insidethatad.com/posts/bo-disgusting-yet-funny/Tue, 05 May 2009 18:08:00 +0000https://www.insidethatad.com/posts/bo-disgusting-yet-funny/<p>The commercial above is one of those “it’s so disgusting it’s funny” kind of ads. It makes you wonder what kind of drugs the creative directors are on to be able to come up with stuff like this.</p> <p>The whole premise of this spot is that the guy is sweating so much that he unleashes a waterfall whenever he gets close to another person. People have to use ponchos in the sun because how much the man sweats when he is close by. Only the Axe Dry deodorant being promoted can help.</p>