Apple on Inside That Ad

Apple 1984: The Commercial That Only Aired Once and Changed Everything

Sun, 21 Jun 2026 19:15:00 +0000

January 22, 1984. Super Bowl XVIII. The Los Angeles Raiders were leading the Washington Redskins in the third quarter when a 60-second commercial aired that would be analyzed, debated, and referenced for the next four decades. It was called “1984.” It aired nationally exactly once. And it changed what advertising could be.

Apple’s “1984” commercial, conceived by Steve Hayden and Brent Thomas at Chiat/Day and directed by Ridley Scott — fresh off Blade Runner — is universally regarded as the greatest Super Bowl advertisement ever made and one of the most important commercial films in history. It didn’t show a product. It barely mentioned a product name. What it showed was a vision of the future, a declaration of war, and an artistic achievement that most feature films can’t match.

Apple Event March 8

Fri, 04 Mar 2022 09:00:39 +0000

Yesterday Apple announced its first event of 2022, set to take place next Tuesday, March 8th, 2022. Featuring the tagline “Peek Performance.” Along with a newly designed image for the event, a set of nested Apple icons in yellow, orange, red, pink, and purple shades. And no, that’s not a typo: instead of “peak performance,” which would mean something along the lines of “max performance,” Apple is opting for “peek performance.” This seemingly means that we’ll get a “quick or furtive” look at some sort of performance technology. The video below will be an active YouTube link once the event starts streaming on Monday.

Honest iPad Ad

Fri, 01 Mar 2013 07:23:19 +0000

*Finally, we have an honest iPad advertisement presented to you by Conan. This shows what people really do or at least want to do while on their iPads. Obviously it’s not a real ad but it’s put together in such a creative way that you could see how it could be perceived as an ad. This post was made possible by Ads of the World.

Upgrade VS New iMac

Mon, 31 Dec 2012 22:59:00 +0000

Vintage iPhone Creation

Wed, 13 Jun 2012 04:36:00 +0000

To celebrate WWDC 2012 that took place on Monday I wanted to share this vintage video of an iPhone mod-ing to vintage Apple rainbow colors. As most of you know, the WWDC is Apple’s developer conference where they sometimes introduce new products but mostly update current ones. The iPhone mod, in the video above – really an aluminium back plate – will bring those memories rushing back to those of you who consider yourselves true “Cult of Mac” members. I realize that that this post doesn’t discuss an ad, but it does discuss the logo and the brand itself – it is advertising. Enjoy! -A.B.

Futuristic iPhone Features

Mon, 05 Sep 2011 05:49:00 +0000

Mac Hits Back

Thu, 14 May 2009 22:38:00 +0000

Apple has shot back at PC’s bargain Hunter ads with new ones like the one shown above. I’d have to say that it is probably funnier then most. Again, Apple’s ad agency is TBWA Chiat/Day.

Best, A.B.

Better Results

Tue, 20 Jan 2009 22:55:00 +0000

Yes this is another Mac VS PC commercial. In this Mac ad, the Mac compares its and PC’s movie making abilities. They demonstrate the Mac’s movie making superiority by presenting the movie as a beautiful woman while PC has a man dressed as an ugly woman as the movie they produced.

Mac commercials are some of the greatest creative execution I’ve ever seen. But everything has to come to an end. I feel that the execution above insults the intelligence of the audience. Why you ask, because it says that all you have to do is show a beautiful woman in a commercial and the dumb consumers will buy our product. And I strongly believe that consumers are a lot smarter then this ad gives them credit for. Don’t get me wrong, Mac seem to be the current “hip” trend but did Chiat/Day run out of ideas so they decided lets put a pretty woman in our spot, that will sell. The ad might as well have been a car commercial.